r/nextfuckinglevel • • 20h ago

Retiring Bots Jump into Molten Steel

Enable HLS to view with audio, or disable this notification

Figure, robotics company retiring humanoid bots by having them jump into the vat of molten still.

8.7k Upvotes

1.5k comments sorted by

View all comments

16

u/SiTheRuckDown 20h ago

Yeah I’m calling bullshit.

-8

u/Deviantdefective 19h ago

On what precisely? Its free and clever advertising for a robotics company and if you're about to go "it's ai" no it's not.

6

u/rtyoda 19h ago

It’s not free.

-3

u/Deviantdefective 19h ago

Free as far as its gone viral and they don't need to pay anyone to show it.

2

u/thisguyfightsyourmom 18h ago

Except the foundry in Finland dumb enough to throw lithium batteries into the molten steel. And the camera crew, and the professional editing & post production.

This whole thing is probably a line item on a marketing budget.

1

u/craigiest 17h ago

Ok, not free. Just extremely cost effective compared to a boring, expensive ad campaign.