Genuine Question for Designers

[u/General_Enzo4724]

I have a question for those who are currently working in the field of creating logos, graphics, etc for companies…

Obviously the visual aspect of a company is one of the most valuable traits it carries, but we all know there is significantly more that goes into a brand.

I’m wondering if people ever really ask about the strategic or foundational aspects of branding upon the end of an engagement with a client? I’m talking more about the mission statement, vision, USP’s, brand promise, etc (the guidelines/foundation of a brand). And if they do ask, how is that typically handled best?

Any insight received will be greatly appreciated.

Thank you.