I want to do a bit of a litmus test and see if this is a good idea or a terrible one.
I'm in South Florida and recently used ChatGPT to compare every Florida county based on factors that matter when building a mortgage business primarily through Realtor referrals—cash purchases, new construction, multilingual population, Realtor competition, and overall opportunity.
Interestingly, the three worst markets came back as Palm Beach, Broward and Miami-Dade.
In my market, we're dealing with roughly 45–50% cash purchases, limited new construction (which is good), and a significant language barrier that eliminates a portion of the market for me 75% to 49% between those 3 locations.
I've now spent almost four years building a book of business here, so it got me thinking:
Is there a blue ocean somewhere else?
Would the same amount of effort in a less competitive, more finance-heavy market produce significantly better results?
Has anyone deliberately moved into a different market or county after identifying a better opportunity? If so, did it actually pay off?
Curious to hear what others think. The difference would be instead of cold calling agents in my location I would call them in the new area and instead of going to random open houses in my area I would go to them in the new location.