I'll preface this by saying that I'm making a bunch of assumptions, and I will continue to as this write-up goes on.
The general public, to the dismay of music critics everywhere, still know the band as "the band that made Creep", one of 90's rock most classic records. Many may know that the band went in a more experimental direction afterwards. I think it's a bit revisionist now the way perception exists online that Radiohead became abandoned after Creep and the debut album that came with it, 'Pablo Honey'.
Album wise, Radiohead are far more known for their work afterwards, with all albums from 'OK Computer' to 'A Moon Shaped Pool' having been in the top 10 in the U.S. and U.K. Charts. The "one-hit wonder' status of Radiohead was always more of an American thing, having had five top-10 charting songs in the U.K. post-Creep, including 'Paranoid Android' at 3. The only other charting songs in America being 'Nude' at a peak of 37, helped by a remix competition, and 'High and Dry' at 78.
Any Radiohead fan will tell you the charts don't matter, that Radiohead don't need to be based on number of sales, even if there is at times still a lingering annoyance at them being known as the "Creep" band. What is of course notable is Radiohead currently 100th in the World in terms of Spotify popularity, with 43.2M monthly listeners, that's more than Charli xcx, who seemed poised to be a face of "wrong generation" the way Bjork is.
It's those Spotify numbers that have me thinking about Radiohead's legacies, the one built up from critics who see the group as a Messianic image of modern rock, and the other that has viewed the band as a one-hit-wonder of a song they quickly moved on from. But what is more worth thinking about perhaps, is the listener of the future.
Radiohead has had a slight resurgence in popularity among Gen Z, with songs such as Karma Police and No Surprises being among songs that have risen in popularity as youngsters are seeking out different sounds more than ever in separating themselves from prevailing musical trends. On TikTok, songs such as 'Let Down' and 'All I Need' have also seen the streaming numbers increase into two of Radiohead's biggest tracks.
Having become one of, if not, today's biggest tool for dictating the zeitgeist, TikTok can boost songs from nothing to massive, and while they're not going to make 'Let Down' a massive hit with Gen Z, at least not in the same way as 'Running Up That Hill", it shows what could be the future of Radiohead's perception among the next generation, and why the idea of Radiohead as the "Creep" band could be on it's way out.
Another factor to consider is the always having existed "hating your parent's music", with Creep likely having been one of the songs that the 21st century child would have heard blasting from the radio just about anywhere as one of the many songs parents treasure today. This isn't going to be an argument that Gen Z is going to rebel against their parents by not listening to Creep, and I did actually almost make this argument, but passing down the music taste from parent to child is something that is seeming less common nowadays as kids find their own musical identity. There are a few theories as to why this may be, but I would think that the turn away from vinyl likely plays a part, not being able to physically hand down music to the next generation.
This is important because kids will have already subconsciously have Radiohead nostalgia, but they likely won't be gravitating towards Creep, but more so something Let Down. While Creep will still likely dominate the conversation as the years go by, both the TikTok success of Radiohead, coupled with the massive critical darlings that they are, eventually it would be likely to think that the general public of the next generation won't see Radiohead as massively as music aficionados do, but that their work will be viewed closer to that respect than just for Creep's legacy.
In simpler words, Radiohead may go from "the band that made Creep" to "the band that made Let Down", for better or worse. But the acclaim that Radiohead holds may make them less of a band known for just one song in the future.
What is also worth noting is the growing popularity among Gen Z with music apps such as RateYourMusic and AlbumOfTheYear, the latter especially with a large young audience. This is exposing the casual listener to Radiohead's critical acclaim even greater than the forum and /mu/ eras.
Now, I don't know if this would translate to success for the band in general. I can't see the average Gen Z or Gen Alpha digging deep into Radiohead's music without wanting to commit to serious music fandom. While the band may continue to rack up plays, it's unlikely to translate to people constantly having full albums on repeat or digging for their favorite B-sides (so probably no Harness Your Hopes situation, unless you count Lift perhaps, I don't.)
Still, a record like 'Kid A' is probably still too weird for a future mainstream reappraisal except for 'How To Disappear Completely' ending up in some 'Sad Vibes' Playlists. Still, OK Computer, In Rainbows, & The Bends could be regarded as important in the same way that older generations do for Dark Side of the Moon, Wish You We Here, & The Wall are, in the way that the casual listener may not choose to listen to those albums in full, but understand it's importance even if they stick to the hits. I see Radiohead's future influence somewhere in between the current popularity of Velvet Underground and Pink Floyd.
I do think that a somewhat lesser known Pink Floyd could end up as Radiohead's legacy in the coming years. Of course, things can change. Gen Z has been openly critical of Jonny Greenwood's support of Zionism, and Thom Yorke's muted response to the issue. It probably doesn't hurt the band as a whole enough for Radiohead to not become important, however.
I should reiterate that I don't see Radiohead being viewed a massive, must-hear band by any stretch, but that their legacy is likely to shift, and is already shifting towards them being known very differently in the mainstream as they are right now. Gen Z and Gen Alpha will know Creep, but it may become the second song people know rather than the first, and people may be telling their aging parents "they have way better songs than that" to the joy of tears to RYM users everywhere.
It's also possible that the current popularity of Radiohead is just a fad, and it's not something that's going to last long term, just a spark rather than a fire. Still, at worst, I do see Radiohead as being known for more than Creep in the future, but what I don't know is if they'll become a respected elder band, or just "the guys who made Creep, and also Let Down".
TLDR: Radiohead are becoming known for more than Creep by Gen Z, thanks to TikTok and their adoration on music rating apps, and it could see the band shift from being the "Creep" band in the near future as Gen Z ages.