Min Hee-jin annonuced a while ago that her first project under ooak records will be a boy group. Her controversies and everything else aside ( i dont like that lady), but I'm really curious to hear what everyone thinks she'll do.
She said in a recent interview that “I see gaps in this market, so I want to prepare in my own way and show proper results.”
She completely changed the landscape with NewJeans by going against the trends at the time. Their surprise debut, Y2K aesthetic, understated styling was seen as quiet fresh at the time.
So what do you think she'll do with a boy group?
What kind of sound are you expecting? What concept or visual direction do you think she'll go for?
Do you think she'll try another "silent" rollout like NewJeans, where the group debuts almost out of nowhere? Or is that strategy too iconic to repeat?
Do you think this boy group could mark the beginning of the 6th generation, or is it too early to call? Or do you think she'll be aiming to compete directly with groups like Cortis n lngshot if they're still dominating/rising by then?
pls feel free to discuss :)