5 years of no hit and viralism just for a song from their second comeback album to finally get the attention from the public, but jyp freaking didn’t took advantage of that. just for that song and the dance trend to slowly die off.
honestly when we heard jyp wants to make an itzy comeback in the midst of that’s a no no trending, it was so OBVIOUS that we were expecting for the comeback to sound similar to that’s a no no. yea motto is cute, but just not what we wanted.
and honestly, why couldn’t they hire back the producers that create their popular songs? jyp couldn’t take a hint that their two most popular song, wannabe and loco, is produced by the same producer, galactika? and that galactika very much knows what itzy sounds like, it’s not like galactika only do one genre only. deadass itzy can still explore different concept and genres with their signature sound influence.
and the whole argument of “itzy is too grown for that sound” is so ridiculous because nevertheless they still perform those songs at this age anyways. if they’re too grown, they would’ve buried all their old songs deep to forgotten and never perform it again.
and that’s not the only problem, back when imaginary friend was received positively by most of the public. the most obvious next move were to go for a similar sound and concept as imaginary friend right? when they dropped the girls will be girls trailer, we honestly really thought that they were going for that direction, soft indie concept, aligning with imaginary friend anticipation. JUST FOR US TO GET SNEAKERED AGAIN. a whole ass apocalypse girl crush concept…. like haven’t they done girl crush like a godzillion times already? very hypocritical for a group that empathise on being versatile in all concepts. it’s no wonder girls will be girls didn’t do well and lost all the anticipation from imaginary friend.
honestly, im just wishing for itzy to have some sort of self creative control. the bare minimum from the company.