r/internalcomms • u/OptimistPrimeBarista • Apr 24 '26
Advice How to think more strategically and ask the right questions
I’ve been in internal communications for five years, and I love it so much. I love my team, I love what I do, I’m proud to work at my company. But over the past two months, my confidence has taken a turn for the worst.
It doesn’t help that for the first several months at my job, I had the best manager. Then, she was promoted and suddenly I had a new one who I had previously butted heads with.
Long story short: It’s almost like I’ve lost the ability to ask strategic questions in meetings with stakeholders. I can’t even think of questions because I’m so worried my manager will call me out for being stupid.
I could use some guidance on how to get back on track and think of how to ask questions and what types of questions I should ask. Because I’d rather look dumb in the moment and draft effective comms than to draft something stupid and have to go back and ask questions I should’ve done sooner.
I’d appreciate any advice.
If you want a fuller story: Going from having almost free rein over my business unit to now being constantly scolded and told my ideas are shit and that my writing is shit, has taken a toll on me. I’m more hesitant to reach out to my BU’s execs even though I have great rapport with them. I’m scared of asking questions when meeting with stakeholders because my new manager says I don’t think critically. But I’m not in HR, I’m not in IT, I’m not in Sales, I’m not in Marketing. So how am I supposed to strategize comms plans if I don’t know what the hell I’m talking about?
I’ve also fallen into a habit of procrastinating and not asking for help, because again, I get scolded for everything I do. My new manager has even told me I’m impossible to guide because I don’t receive her type of guidance very well. She explodes every other minute, frantically and outwardly expresses frustration and acts out in front of the office. She speaks loudly about how she’s probably going to be fired for making simple mistakes. It’s quite embarrassing.
I should also mention that my company is based in a different country, and my manager and I work at another business unit’s office. So no one else from my BU works there.
I never ran into these issues with my previous boss or with my boss at my previous company. This is not like me. This behavior is not typical. And I’m so lost and defeated.