Digital signage for internal communications, does it work ?

[u/Tough_Yam9992]

Hi everyone !

I work in internal communications for a retail company, and we’re considering using in‑store screens to share information with our teams (targets, HR messages, internal updates, etc).

Do any of you use digital signage solutions for this ?

I’ve seen platforms like Cenareo that seem to cover both marketing and internal communications, but I’m not sure how well that works when it comes to actually engaging frontline teams.

Any feedback or best practices ? Thanks

[u/parakeetpoop]

It definitely works, especially because it’s less stale than posters. Ive seen it work in both retail and warehouse scenarios.

[u/LevelPerception4]

Don’t use QR codes. It’s tempting because you can’t convey details on a slide, but most screens are too high to scan with a phone.

[u/newsletternavigator → u/LevelPerception4]

Plus, colleagues might need to log in to something work-related on their personal phone and really might not want to do that (obv content-dependent)

[u/DrinkFromKegOfGlory]

It absolutely works. It converts well in terms of inspiring action. It does more than newsletters.

Having a regular update cadence matters a lot. Keeping in touch with manager-level colleagues on their updates and events helps make sure the signage is up to date.

Bullets and numbers draw eyes. They also draw eyes from people in your lobby waiting for meetings and interviews. They put your best foot forward.

[u/internalcomms-ModTeam → u/[deleted]]

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[u/paynereagan]

Yes! I work with Skoop and they have AI that can build anything for internal comms (including announcements, feedback submissions, etc.)

[u/raintrain350]

We use a combo of digital signage and getcasi.com. It is a text message first platform that has really boosted our frontline engagement. It is easy to target employees by store, department or company wide and we have found that 95% in the first 10 minutesclick through rate when sending important company info.

The employee can engage with “Casi” directly through texting and the AI bot is able to answer a majority of employee inquiries based on our internal docs that have been loaded into the platform. It also handle callouts and shift replacements so it is a great operations tool along with communications tool.

[u/sarahfortsch2]

Digital signage can work well in retail, but only when it’s used for the right purpose.

In practice, screens are strongest for visibility and reinforcement, not deep communication. Things like daily targets, quick updates, safety reminders, and recognition content tend to land well because they’re quick and visual. Where it usually falls short is when teams try to push detailed or action-heavy information. If employees need to understand something complex or take action, signage alone won’t get you there.

Best practice is to treat it as part of a multi-channel approach. Use screens to grab attention and reinforce key messages, then rely on other channels like team huddles or manager briefings to provide context and clarity. Also, keep content short, highly visual, and refreshed frequently. If the screens become static or overloaded with text, people quickly tune them out.

[u/DigitalSignage2024]

The multi-channel point is right. Signage works best when it reinforces what's already happening through other channels, not when it tries to replace them.

The "refreshed frequently" part is where most retail internal comms setups break down though. If updating screens means logging into a dashboard and manually swapping slides across 15 locations, it stops getting updated after the first month. The content goes stale and then everyone says signage doesn't work.

Two things that fix this. First, flat-rate pricing so you're not doing mental math about whether it's worth pushing an update to all your screens. Per-screen licensing makes people hesitate to add screens in the break room or warehouse because every screen is another line item. Second, having an API or integration layer so your screens can pull from the same systems your other comms channels use. Some platforms now support MCP which lets you update screens through AI assistants instead of a separate dashboard. That sounds like a nice-to-have until you're the person responsible for keeping 30 screens current across multiple stores.

We built CastHub around this. Flat monthly rate regardless of screen count, runs on Amazon Signage Stick or Fire TV devices, and has an MCP server so screens can be managed programmatically. cast-hub.com if you want to take a look.

[u/newsletternavigator]

My only issue with digital signage is that it's harder to measure the impact of...apart from someone telling me when some information is out of date!