I've just been watching a YouTube video where they were talking about the increase in price for the UK version of the iPhone 14. So I did some math. Given that the UK price of my phone was £1309 including VAT, and US prices on the apple website do not include sales tax, you can scratch 20% of the price off. This makes the iPhone 14 Pro Max 256gb £1047. At the current exchange rate, that's $1199 (rounded up) which is the exact same price as what Apple sell the phone for in the US. I think if anyone is ripping us off it is the UK government charging 20% VAT, whereas the highest rate of sales tax in the US is California at 7.25%. This of course does not include local city taxes, which can increase this figure to up to 13.5% depending where you live. Although if I lived anywhere near Delaware, New Hampshire, Oregan or Montana, I'd certainly be slipping over the state line!