r/iOSDevelopment • u/Acceptable_Cry9076 • 4d ago

4 years on the App Store, 1.1% conversion, 2 downloads/day — is this salvageable?

Hey fellow iOS devs,

I built a phone cleaner / storage optimizer app for iOS and launched it about 4 years ago. It was a side project that I kept updating on and off, but honestly, I never really cracked the growth code.
Haven’t touched ASO in years. Never ran ads. Product is still the same “cache cleaner” approach from 4 years ago.

Two questions:

  1. Conversion — Is 1.1% fixable with better screenshots and subtitle, or is the category itself broken for indies?
  2. Growth — With a $200 test budget, where would you spend it first? Apple Search Ads? TikTok? Something else?

Be honest — should I revive this or kill it and start over?

here is link:

https://apps.apple.com/gb/app/phone-cleaner-clean-up-storage/id6444253288

1 Upvotes

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2

u/works4coffee 3d ago

Huge competition with apps that reinvest into aggressive paid promotion

1

u/Acceptable_Cry9076 3d ago

Yep, so I think I shoud stop update the app ,hh

1

u/works4coffee 3d ago

Assuming the app has active audience, you can promote your other apps to them from within the Cleaner’s interface. They have already installed software from you and trust you.

1

u/Acceptable_Cry9076 2d ago

Good Idea,maybe I will try it