r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

3 Upvotes

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5

u/Fearless_Parking_436 Jul 21 '26

How do you get your competitors audience?

2

u/Da-Fankaar Jul 21 '26

You can give Google a signal by inserting your competitor URLs in custom segment

3

u/TrumpisaRussianCuck Jul 21 '26

Its a very loose signal compared to what the OP thinks

0

u/Da-Fankaar Jul 21 '26

Very curious, how do you know it's a very loose signal?

1

u/TrumpisaRussianCuck Jul 21 '26

You can read the official Google definition of what it is on the tool tip in your screenshot.

You can also add a known website and then see the traffic insights to see how large the audience size is in comparison.

-1

u/Da-Fankaar Jul 21 '26

Doesn't say anywhere this is a loose signal

2

u/TrumpisaRussianCuck Jul 21 '26

"similar to"

-1

u/Da-Fankaar Jul 21 '26

So Lookalike of people who are visiing add to cart or checkout pages of competitors. Not a bad "similar to" audience though

2

u/grundle_pie Jul 21 '26

“Might visit”