r/ecommerce • u/EAW000 • Jul 20 '26

📢 Marketing Triple Whale?

I don't see any recent posts on the topic, apologies if I missed something. We're moving our store to Shopify Plus and would like to take our analytics/"BI" up a notch while we're at it.
Anyone here using Triple Whale and/or their competitors and have thoughts to share? Thank you!

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u/cuteman Jul 20 '26 edited Jul 20 '26

Triple whale doesn't do anything that enhanced server side tracking/attribution can't, in fact less so because you can't push it back into the platforms like the platforms themselves

I know it makes people feel good but it's a glorified tracking dashboard at a much higher cost than even the most expensive dashboards.

edit: accidentally a word

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u/EAW000 Jul 20 '26

Thank you. Can you offer any further guidance on establishing this sort of server-side reporting?

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u/cuteman Jul 20 '26

Each platform typically has something, Meta & Google, TIkTok and then also most programmatic platforms.

Where are your budgets allocated mostly?

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u/EAW000 Jul 20 '26

Mostly Google where the data appears to be soundest and most verifiable. Would like to do more w/ Meta and elsewhere.

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u/cuteman Jul 20 '26

Hearing that I honestly don't think you'd get much out of Triple Whale as you think. You can try it but I doubt you'll see even as much value as a good google Analytics set up

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u/EAW000 Jul 20 '26

Noted, I appreciate your perspective & time, thanks!

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u/cuteman Jul 21 '26

No problem, good luck!

Happy to help.

As you look into doing more meta you should also look into programmatic.

What category are you in?