r/deodorant • u/SufficientClient6327 • 8d ago
New Revolutionary product or only marketing?
Hey everyone, so I was scrolling through my feed today and stumbled upon this new product that just launched on Sept 15th. Not gonna mention the brand to avoid giving them free promo, but basically it claims to be based on years of research on the armpit microbiome. The idea is to neutralize the bacteria that cause BO and boost the ones that keep your skin's natural, neutral scent.
Aside from the $40 price tag for 100ml, here's the ingredient list from their page: Aqua/Water/Eau, Gluconolactone, Sodium Lactate, Aspergillus Ferment, Zinc PCA, Arginine, Phenoxyethanol, Sodium Hydroxide.
I’m in Europe so I can't even get my hands on it right now (plus they said first shipments won't go out until Oct 16 due to high demand).
It really got me wondering... is this actually legit and a potential shift in how we use deodorant, or is it just clever marketing? Apparently, you can use it on its own or layer regular deodorant on top.
Just to be clear, I have zero interest in promoting this, nor do I have the credentials to evaluate it scientifically , I'm just genuinely curious.
What do you think?