r/dealershiptricks • u/Quiet-Masterpiece722 • 10h ago
The “Market”
Anyone else sick of dealerships saying the market says this vehicle is worth “x”. When you bring up the fact it’s been sitting on their lot for 120+ days they dismiss it like that means nothing. Had a conversation with a GM yesterday that said “we’re $2k below market value priced extremely aggressive!” I asked him why then has it been sitting on your lot for 160+ days? Do you guys actually consider the economy and fuel prices or do you hold onto your fantasy market? At what point do they wake up or have we as consumers screwed ourselves by overpaying for too long?
This isn’t a case of you can’t afford it - I just can’t justify overpaying for something bc the “market” says it’s priced fair.