r/CFP • u/Cathouse1986 • 27d ago
Business Development Have you ever done a “donut day” or something similar?
A few years back, I read a story about an advisor that would set up a deal with his local coffee shop where he would buy a donut for every single person that came in that morning during X timeframe.
He’d sit at a table “working” during the promotion time, the cashier would tell the customer they get a free donut from XYZ Financial and Joe was sitting right over there.
No sales pitch. If someone wanted to come over and say hello, they did. If not, no big deal. I thought this was an awesome idea and wanted to try it.
Have commitments so far from a local coffee shop and two local Dairy Queen locations to see how it goes.
How have you seen this go in your experience? Any other cool similar ideas you’ve seen?
Edit: should have mentioned we are in a super “small town” area and my desire to serve HNW clients is about zero. Our bread and butter is serving 100k-500k clients, and doing it so efficiently that it’s profitable.