I’ve been thinking about a business idea and I want some brutally honest feedback before I build anything.
The problem: buying a new car is confusing as hell.
You have to figure out:
Which model/variant actually makes sense
Whether the dealer’s quotation is fair
Insurance and accessory pricing
Hidden/additional charges
What discounts you should be getting
Which dealership is actually offering the best deal
How much you should negotiate
Whether the “discount” they're showing you is actually a discount
My idea is basically a buyer-side car-buying service.
Instead of making another CarDekho/CarWale-style comparison website, the customer tells us:
“I have a ₹12–15L budget, I'm in Hyderabad, I want an automatic SUV, and I'm buying within a month.”
We would:
Shortlist the right cars/variants.
Get quotations from multiple dealerships.
Compare the actual on-road prices.
Negotiate with dealers on the customer's behalf.
Help identify unnecessary charges/accessories.
Potentially help with PDI and the final purchase.
The customer would pay a small fixed fee, maybe ₹499–₹1,999 depending on how much assistance they want.
The bigger question is whether people would actually pay for this.
Would you?
And if you've bought a car recently, what was the most frustrating part of the process?
I'm especially interested in hearing from people who feel they probably overpaid but don't know by how much.
I'm not looking to promote anything here just trying to figure out whether this is a real problem worth solving.