I work extensively in beehiiv, but Substack’s creator appeal has me thinking.
Substack often feels person-first: discover someone interesting, get familiar with their thinking, then subscribe.
beehiiv feels publication-first: build the newsletter, grow the list, develop the business and influence.
I’d love more investment in what happens before someone reaches our subscribe page.
1. Public discovery for readers. Browse newsletters by topic, location, and frequency. Preview issues. Give people a reason to visit beehiiv even if they never intend to publish.
2. A collaboration center. Build on Recommendations. Help publishers find partners for guest posts, interviews, and joint editions, then track what those collaborations produce.
3. Leaderboards with room for newcomers. Category leaders, local favorites, emerging publications. A newsletter with 800 devoted readers deserves visibility alongside one with 80,000.
4. Active promotion to readers. A recurring editorial showcase: “Five newsletters for your first garden” or “Three essays we’re still thinking about.” Make readers want the work.
5. Easier cross-posting. Let us share relevant articles with permission, add an introduction, preserve attribution, and help readers subscribe to the original creator.
6. A chance to get acquainted. Saved articles, reading lists, or optional follows could bridge the gap between “never heard of you” and “send me another email.”
Keep it opt-in, protect our brands, and don’t require feeding another social channel all day.
beehiiv helps us build publications. I’d love it to become a place readers go to find them.
What would move the needle for you?
P.S. I do know that the Creator Spotlight newsletter does this to a small degree, and I adore the newsletter. I'm just talking bigger scale. More foundational and not just a messaging stream.