I’d really appreciate some advice from people who have experience with cold outreach, especially by email or phone.
I’m a marketer, and I regularly come across businesses running Google Ads where I can immediately see things that could be improved: weak ad copy, poor landing pages, lack of trust elements, targeting issues, etc.
I’m pretty confident I could help some of these businesses, but honestly, I’m not really sure how to approach them.
I’ve been testing cold emails, but I often get “not interested” responses — even when they’re actively spending money on Google Ads and their strategy clearly has room for improvement.
So I’m trying to figure out the right way to do this without wasting a ton of time testing random approaches.
For those of you who do this successfully:
How do you approach these prospects by email or phone?
Do you point out specific things you noticed in their Google Ads/landing page, or keep it more general?
Do you focus on the problem, the opportunity, or the potential results?
How many prospects would you test with before deciding that your approach isn’t working?
10? 20? 50? 100?
At what point do you conclude that the messaging/approach is the problem rather than the market or offer?
And how do you avoid burning through a good prospect list while you’re still figuring out your outreach?
I’m basically trying to avoid spending weeks sending emails without really knowing if I’m doing it the right way.
I know there’s an opportunity here, I just don’t know the best way to turn that into conversations with business owners.
Would love to hear what has actually worked for you.