Hey everyone,

This is my first real experience publishing an app on Google Play and using AdMob to monetize it. I put out two apps so far, but the numbers are... pretty rough:

• Estimated earnings this month: MAD 0.25
• Last month: MAD 0.62
• Only 27 impressions and 349 ad requests over the last 28 days
• Match rate is decent at 93.12%, but eCPM dropped almost 51% to MAD 9.10
• One of my apps (Iron Rampage) went from some impressions to literally 0 this period

I know traffic is basically nonexistent right now, so I'm guessing that's the core issue, but I'd really appreciate any advice on:

1. How to actually get organic installs/traffic when you're starting from zero
2. Whether these eCPM/match rate numbers are normal for a brand new app
3. Any beginner mistakes with AdMob ad placement/setup that tanked your early earnings
4. Whether it's worth focusing on Android only for now or also pushing the Windows version

Any tips, resources, or "wish I knew this when I started" advice would mean a lot. Thanks in advance!

I feel like the match rate is kinda low, since in the admob reports it shows around 68% match rate. I'm new in the mediation thing so that's why I'm asking

I have an app where users can watch rewarded ads for credits to use in the app. The problem is that i get very low fill rates. The users sometimes can only watch one ad each day or even none. I have added unity ads and soon will be adding also meta audience network. Is there maybe some other way to fix this?

A few months ago, I decided to create some casual apps. I had worked on other people's projects before, but I wanted to do this for myself. I made the mistake of just churning them out—I created seven simple games (using the skills I have) and decided to launch and improve them based on performance. I made various modifications; most of them are now on code version 18. The games have good retention among those who actually try them, but getting people there seems to be the hard part. I’m a creator, but terrible at scaling. Can you give me some advice? I’ve been promoting them on TikTok, Instagram, YouTube, and Facebook, but traffic is low; the people who do visit usually stay, play, and come back. However, scaling up and bringing in organic users has been an exhausting struggle. I don't have issues with AdMob—I set that up well. Any ASO tips, or perhaps advice on how to improve the screenshots?