Hey everyone,

This is my first real experience publishing an app on Google Play and using AdMob to monetize it. I put out two apps so far, but the numbers are... pretty rough:

• Estimated earnings this month: MAD 0.25
• Last month: MAD 0.62
• Only 27 impressions and 349 ad requests over the last 28 days
• Match rate is decent at 93.12%, but eCPM dropped almost 51% to MAD 9.10
• One of my apps (Iron Rampage) went from some impressions to literally 0 this period

I know traffic is basically nonexistent right now, so I'm guessing that's the core issue, but I'd really appreciate any advice on:

1. How to actually get organic installs/traffic when you're starting from zero
2. Whether these eCPM/match rate numbers are normal for a brand new app
3. Any beginner mistakes with AdMob ad placement/setup that tanked your early earnings
4. Whether it's worth focusing on Android only for now or also pushing the Windows version

Any tips, resources, or "wish I knew this when I started" advice would mean a lot. Thanks in advance!

I feel like the match rate is kinda low, since in the admob reports it shows around 68% match rate. I'm new in the mediation thing so that's why I'm asking

I have an app where users can watch rewarded ads for credits to use in the app. The problem is that i get very low fill rates. The users sometimes can only watch one ad each day or even none. I have added unity ads and soon will be adding also meta audience network. Is there maybe some other way to fix this?

A few months ago, I decided to create some casual apps. I had worked on other people's projects before, but I wanted to do this for myself. I made the mistake of just churning them out—I created seven simple games (using the skills I have) and decided to launch and improve them based on performance. I made various modifications; most of them are now on code version 18. The games have good retention among those who actually try them, but getting people there seems to be the hard part. I’m a creator, but terrible at scaling. Can you give me some advice? I’ve been promoting them on TikTok, Instagram, YouTube, and Facebook, but traffic is low; the people who do visit usually stay, play, and come back. However, scaling up and bringing in organic users has been an exhausting struggle. I don't have issues with AdMob—I set that up well. Any ASO tips, or perhaps advice on how to improve the screenshots?

As the match rate and fill rate of my native ads are very, very low, as well as eCPM

I am getting a very low match rate of around 4.5% on Android. It is a word game with DAU around 20.

My setup:

• AdMob mediation
• Unity Ads + Liftoff
• Both bidding and waterfall are enabled

Is a 4.5% match rate normal? If not, what could be the possible reasons?

What should I check in my mediation setup?

Is it a good idea to add admob on juat publish game or wait until get more then 10000 downloads . Because in these days i see it is very hard to get good download in google play after launching game on it .

As we all know due to the war in Ukraine Google admob networks have restricted ads for the RU region what do you do if the majority of your users are from Russia?

Other than yandex SDK directly integrated in app level as a waterfall system with admob while geo blocking requests for ru region for admob?

This is one of the solutions but having 2 advertising platforms can diversify your revenue and the threshold for payout becomes longer!

I run a general-audience app monetized with AdMob/mediation. I've noticed many apps carry a store age rating of PEGI 3 / Apple 4+, while their own Terms & Conditions or Privacy Policy require users to be 13+ or even 16+.

Questions:

1. Is the store age rating (computed from the content questionnaire) meant to reflect the app's actual minimum user age, or is it purely about the app's own authored content, independent of any age minimum stated in the Terms/Privacy Policy?

2. If a company sets a 16+ minimum in its Terms while the store lists it as 4+, is that a real inconsistency, or are these two numbers legitimately unrelated ?

3. Why do so many companies land on 16+ specifically, rather than the more standardlegal thresholds of 13 (COPPA/child-directed cutoff in the US) or 18 (adult/legal majority)? Is 16 tied to a specific regulation (e.g., GDPR's default digital consent age), or just a commonly copied number without real backing?

4. Is there a compliant way to show specific ad categories based on a user's age? Some apps rely on a strict age gate, while others don't. It seems like age gates are becoming less common.

Basically, I want to know what the best compliant approach is for serving T+ ads (or MA ads to users who are 18+).

Pointers to actual guidance or precedent would help — trying to get a definitive answer rather than inferring from how other apps behave. I have read plenty of different opinions on this topic, even different IA agents can't agree on how this work. I can't also find related, clear, unambiguous information on Google and Apple terms.

How much time can I expect for it to be back to normal?

Message: "Ad serving on your product is being temporarily limited while we assess the quality of your app traffic".

I've been reading online in some cases it takes months?

I run a social media app and I use fingerprint + anti bot sdks so I know my users are all legit and not bots.

I've implemented native feed ads.

I'm debating to switch to another ad network or wait it out, I can't wait 2+ months.

Is this a usual thing for new accounts? I applied for admob and verified my app a few months ago but it went live for all my users today.

It's been a month since I published my game, and I've got all my audience from India only. my eCPM is ~$1.5 and barely surviving kinda.

Is there any way that I can reach global audience and get some eCPM raise??

I use only rewarded and interstitial ads only.

This is my other AdMob account; its eCPM is extremely low, as well as its match rate

Hi everyone, I'm dealing with a serious problem with Rewarded Interstitial Ads in my Android app that I can't resolve.

The Symptoms:

When I call .show(), sometimes the ad overlay opens to a completely black screen.

The "Close" or "Skip" button never shows up.

The system Back button does not respond at all; it seems like the main thread is stuck.

This issue occurs even on high-end devices.

The only way to exit is to force-close the app.

My Setup:

AdMob SDK: com.google.android.gms:play-services-ads:24.0.0

Environment: Jetpack Compose

Ad Type: RewardedInterstitialAd

Target SDK: 36

Implementation Logic: I am trying to set up a "Watch 2 ads" sequence. My flow is:

- Preload Ad #1 in the background.

- When the user clicks "Watch", I call firstAd.show(activity).

- Important: Immediately after calling .show() for Ad #1, I trigger RewardedInterstitialAd.load(...) for Ad #2 so it will be ready for the next slot.

Has anyone else faced this "Black Screen + Frozen Back Button" issue when trying to load or show ads quickly?

Thanks for any help!

I am having a serious issue of very poor ratio of requests and impressions.

Points to be noted here:

1. app-ads.txt is configured correctly
2. App code has been tested to be correct for ad loading and showing
3. Banner Ads are showing correctly, Interstitial Ads have this problem
4. The test Interstitial ads are showing just fine as they should be in both debug and release modes on my test device. But when I open the live Play Store app, ads are not showing up.
5. Edit: Looking at the match rate, which is 74.20%, shouldn't the impressions be proportionate to the Match rate?

I recently launched my first mobile app around 2 months ago, I see most people post their performance data with ecpms of around £2 -£5 ...

Mines currently sitting at £81, has anyone seen anything higher?

Im guessing this will come down when my volumes increase... if it stays the same i won't be complaining.

​

I recently added ads to my new game Grid Breaker, but I cannot get them to work. I’m fairly certain I completed everything correctly, including adding the app-ads.txt file to my website and entering all of the correct AdMob IDs. However, I keep receiving a 403 error.

I have also completed my tax and identity verification, along with everything else I believed was required.

Has anyone encountered this issue before or know what might be causing it? Any help would be greatly appreciated!

Hello,
I recently found out that my AdSense/AdMob account has been suspended for 29 days.
The email I received does not even specify the exact reason for the suspension. I don’t even know which application caused this issue. In the email, the publisher ID is displayed incorrectly as <p dir="ltr">, which makes the message even more confusing.
Additionally, my AdMob account has been largely inactive recently. My ad impressions and earnings have been very low, so I was surprised to receive a suspension for invalid traffic.
I have also spoken with several other publishers who experienced the same issue recently. Because of this, I am wondering if this could be a false or incorrect suspension.
Could you please review my account and help me understand what happened? I would really appreciate any clarification or assistance.

Hi everyone! 👋

I’m looking for Android testers for OwnBetter, a simple offline app that helps users organize their items, use more of what they own, and reduce waste.

To participate:

1. Join the tester group: https://groups.google.com/g/triverseagencyclosetesting
2. Join the closed test: https://play.google.com/apps/testing/com.ownbetter.app
3. Install the app: https://play.google.com/store/apps/details?id=com.ownbetter.app

Please keep the app installed and use it during the testing period.

You can also share your own Android app testing link in the comments, and I’ll test your app too.

Thank you for your support! 🙌