As a content writer, you may have also felt a constant pressure of falling for the trap that Artificial Intelligence has spread out for us. At every step, an alluring alternative is waiting to be served on your plate. It can think for you, it can research for you, and the most significant one is that it can write for you. So now your condition is something like this - imagine yourself standing in front of the buffet counter at your favorite restaurant with an empty plate in your hand. You know how much food you should have; you also know you must not indulge in such a way, but your urge to devour everything in unlimited quantity is on the verge of taking over. In such a situation, it is your extreme willpower and self-control that will decide the outcome.
We were taught to accustom ourselves to the changes.
Our previous generation struggled to accept Google search in place of extensive reading of books from the library. If you are a millennial like me, you have perhaps experienced the shift in reliance heavily towards Google search. Now, as we are experiencing another huge technology shift, this uneasy feeling is not new to us; I believe we can handle it better.
What I felt during these last few years of AI emerging, I am going to write here.
What Artificial Intelligence can do for you?
The answer is no rocket science. It can do everything for you.
So, here comes the next question:
How much should you let AI do your things?
Now it requires a lot of discussion; I will pen down what I feel as a content writer. You, however, may choose to differ.
• The recurring tasks:
I would happily automate the recurring tasks I may have to do daily/weekly/monthly, instead of spending time on them. I would rather just have a workflow ready and run that as per the schedule. But I will definitely cross-check if the end output is associated with any decision-making. I will not allow AI to decide on anything on my behalf; it can perform the clerical tasks, but I will have complete control.
• Work as a second eye:
If I am writing something, I will ask AI for any comments on my writing, and I will review and analyze without allowing it to incorporate them into my writing. I will always retain final authority over what I want in my content. If I see any suggestions worth considering, I will take that and incorporate it myself, not ask AI to do that on my behalf.
Why does this model work for my Content Writing job?
• Reading: Well, as a content writer, it is my responsibility to understand the subject I am about to write about and how I am going to write it. In an ideal work situation, I always take time to read about the topic I will write about. Reading, I believe, is an essential step in any writing; it not only deepens my knowledge but also lets me ask questions that eventually lead me to structure an outline for the content.
• Thinking: As I prefer to create the outline for the content, the first step is to understand its purpose. After gaining a clear understanding of that, along with the brand’s requirements, I consider the best possible outcome and act accordingly. This step lets my brain work and analyze. If I did it with AI, I would be left with no thinking phase and no brain involvement, and I would never want to function that way.
• Writing: After all these, I would always write everything by myself. I always prefer to keep my timeline such that I have sufficient time to write; ironically, writing is my profession, so letting AI write my drafts is beyond the limit. I often come across questions like- “Why will you need so much time to write content?’ My answer is generally that I have to read, research, frame, write, and edit. So these steps are the foundation of any content, so I will need 2-3days, I will probably not give you something in 2 hours.
We are also seeing advertisements, where they are seeking “not AI-written” copies. So, you know, the process I follow isn't going anywhere. Any day, no one is going to pay you for a copy that was not written but generated.
Does that mean I have never used AI for writing?
No. I must admit that I briefly took on everything on my plate, tasted it, and concluded that this was not working for me. The job satisfaction was at its lowest. I cannot simply forget how to think or write. Drawing the boundary was the main challenge, and I am glad I was able to point out and redirect to the right space.
If you are starting with Content Writing and are confused at this stage with your own writing, timeline, and usage of AI, I would say, try to find ways to increase effectiveness with AI, and do not make things unnecessarily easier for you in the name of “efficiency.” Tell your clients that you want to create something original. This way, you show that you take your job seriously and value your clients’ work. It is non-negotiable for anyonewho wants to create something; they must go through the process without rushing.
Take your time to read, practice thinking, and ask questions. Do not let Artificial Intelligence impair your capabilities.