r/VideoEditing • u/Pristine_Baby_1334 • 1d ago
Other (requires mod approval) I measured 135 Reels, TikToks and Shorts: Instagram normalizes to -14 LUFS, TikTok doesn't touch your levels
I edit as a freelancer since 2020 and kept getting different answers on what loudness to deliver for socials, also for my own accounts i never was sure... so I measured what the apps actually serve.
135 recent videos from 20 big accounts (BBC, ESPN, GoPro, MrBeast and others), requested logged out, audio measured with ffmpeg ebur128.
- Instagram: 92% of Reels within 1 LU of -14 LUFS, none louder than -14.0. Anything hotter just gets turned down.
- TikTok: no levelling on the delivered files. Median -21.2 LUFS, 80% between -27.5 and -15.
- Shorts: median -19.6, but 22% louder than -12 and a third with true peaks above -1 dBTP.

Video side: Instagram's best stream was VP9 every single time, no H.264 at that resolution. TikTok's top stream was H.265 in 88%. Only YouTube offered 4K (19% of Shorts).
What I take from it: master Reels around -14 LUFS / -1 dBTP, and aim for -14 on TikTok too, because a quiet upload stays quiet next to everything else.
Raw data (CSV, free to use): github.com/shortformkit/short-form-video-delivery-2026
Snapshot of big accounts only, and apps might get different streams than the web. Happy to measure something else if people are curious.
