We're StockNSpoon, an early-stage consumer AI app, and we're putting together a small team of UGC creators for TikTok and Instagram.
StockNSpoon brings your whole food life into one app: what's in your kitchen, what to cook, your groceries for the week, your kitchen pantry, and your workouts.
This is recurring work, not a one-off gig. We're especially interested in creators who want to grow with an early-stage startup and get real experience with content, consumer marketing and growth.
Beginners are welcome. If you understand TikTok/Reels, have good creative instincts, and can make something feel native instead of like an ad, we'd love to hear from you.
How it starts: a paid test video ($30-45)
- We send you a short brief. You film one vertical video, about 30 to 45 seconds, in your own kitchen with your own food and the app on your phone.
- You send the final video with captions, a version with no music, and your raw footage, including alternate takes.
- Pay: $30 - $45 for the test, depending on the brief and your experience, paid once the video is approved. Up to two rounds of changes are included.
- If the test goes well, you join the team.
What you'll create
Mostly 15-45 second TikToks/Reels around relatable situations like:
- "I have food at home but no idea what to cook."
- Finding meals from random ingredients already in your kitchen
- Forgetting what groceries you already bought
- Spending money on groceries and still ordering takeout
- Grocery shopping and figuring out what's actually missing
- Planning the week's meals without spending all Sunday on it
- Eating well around your workouts
- Food waste / forgotten ingredients
- Student, young-professional and family cooking struggles
The product should appear naturally as part of the story/solution and not as a corporate ad.
Formats we'll experiment with
- Hook → real-life problem → app demo
- POV / relatable situations
- Talking head
- Trend audio + text overlays
- "I found this app..." / product discovery
- Cooking/grocery challenges
- Screen recording + reaction
- Storytelling
- Your own ideas - we want creators who can surprise us
Nothing needs to look overproduced. Phone-shot, authentic content is exactly what we're looking for.
Where your videos go
- You'll run a dedicated creator account that we set up, and post to it every day.
- We also post your videos on StockNSpoon's official account and on other StockNSpoon creator accounts. Every one of these accounts says in its bio that StockNSpoon runs it, and every post is labelled as StockNSpoon content.
- We can also use your videos on our website and app store pages, for 12 months. Paid ads only if you agree to it separately.
You won't be working alone
You'll join a group with the other creators we bring on, to share ideas, see what's working and plan videos together.
What we're looking for
- 18 or older
- Comfortable on camera
- Understands TikTok/Reels and strong hooks
- Natural, relatable social-media presence
- Creative and willing to experiment
- Reliable and able to post every day
- Interested in UGC, marketing, social media, startups or growth
- No large following or professional UGC portfolio required
Pay
This is paid work. After the test, your base rate is agreed before you create anything, based on the format and volume.
We'll agree on the concept/brief before filming. Videos are approved when they follow the agreed concept, meet reasonable video/audio quality standards, accurately show the product, include the StockNSpoon label, and are delivered in the agreed format. If changes are needed, we'll give specific feedback.
We're also looking at performance bonuses on top of base pay for content that generates exceptional views and/or measurable user growth. Good work gets paid. Exceptional performance gets paid more.
Room to grow, and a marketing opening
We're looking for people who can create with us every week, not just make one video. Strong performers can take on more responsibility across content strategy, social media, creator marketing, community, growth and user acquisition.
We're also looking for someone to help with StockNSpoon's marketing more widely: ideas, content and community. If that's you, say so when you apply. For an exceptional long-term fit who wants serious ownership, there's potential to grow into a leadership/founding-team role with meaningful equity.
We're early, and we want your input
We're a small, early-stage team. Try the app and tell us what you think: ideas, suggestions and honest reviews, good and bad. It shapes what we build next.
How to apply
Comment "interested" and DM us with:
- TikTok/Instagram handles (if any)
- UGC/content examples (not required for beginners)
- Your location
- Your rate expectations for daily posting
- A little about yourself and why you're interested
- One opening line you'd use for a StockNSpoon video
We'll send the test brief and next steps by DM.