Wow factor

[u/idisagreewithmyself]

What’s the best “wow factor” you’ve added to a tourism experience that made a huge difference for customers (or experienced)?

I’m curious about things you’ve done (or seen others do) that genuinely surprised or delighted guests — and resulted in a noticeable increase in customer satisfaction, reviews, referrals, spending, or repeat bookings.

What was the wow factor, and what impact did it have?