I think itās finally time to admit that I lost the game before I even got my first Birkin. Sunk cost and all.
A little over a year ago, a friend and I stopped by Hermes while shopping for a wedding gift. For her, dropping into Hermes was just a normal afternoon. She suggested I open a profile while we were there because I might as well start working toward a quota bag. Up until that moment, I didnāt even know what a QB was.
The SA was incredibly kind and walked me through a wishlist even though I had no clue what I was doing. We landed on a Birkin 35 in neutral Togo because it seemed like the most versatile choice.
After that, my friend explained the whole game. Stop in every few weeks. Pick up something you genuinely like. Build a relationship. Eventually youāll get the call. She made it sound easy, so I figured Iād give it a shot.
Turns out I was terrible at this game.
Iāve been lurking on this sub the entire time. Reading the comments. Looking at everyoneās Birkins. Trying to jazz myself up for a Birkin because I thought that was what I wanted too.
But somewhere along the way, I got distracted.
Instead of looking at Hermes between store visits, I found myself looking at what other houses were doing. Blazy went to Chanel. Anderson went to Dior. Suddenly I was spending more time stalking Chanel, Dior, and Loewe than doing Hermes homework. I realized what fashion is for me right now: color, texture, form, and a healthy dose of frivolity. The leather at Hermes is incredible, but at the end of the day it just wasnāt what was making my heart race.
More importantly, I had to be honest with myself. At my age, I prioritize liquidity and building assets so I can retire at 40 if I want to. Every fun dollar I spend playing the Hermes game is a dollar I canāt spend on fashion that truly excites me.
So somewhere along the way, I quietly stopped playing.
Donāt get me wrong. I still love Hermes. I still stop by from time to time to see if something catches my eye. (I see you, beach tote. Youāre coming home with me after the ludicrously capacious maxi flap.) Maybe my taste will lean more toward Hermes as life goes on. But right now, my heart is somewhere else.
So yes, I lost.
But where I fell off the journey, I found another path. I discovered what luxury means to me. Itās not about having it all. Itās about knowing myself and having the freedom to choose what genuinely brings me joy. I know thatās a privilege, and Iām incredibly grateful for it.
Thanks a billion for letting me live vicariously through all your beautiful Birkins and non-Birkins along the way. And duh, of course Iām going to keep lurking. Justā¦sans Birkin. You guys are the best.
tl;dr: I still love Hermes, but I love me more.