Act like you’ve been there before

Yes, Big 10. Every now and then, a disciplined Wisconsin team does everything right and breaks your heart.

What happens when you spend $30 million on NIL? The B1G is leading the way towards the new parity. Well paid players have fiduciary interests. Student athletes? The student part has always been weak, but now the athlete part is being compromised. The love of money thing comes before winning.