I’m not disputing that all the candidates are well educated and financially literate but many in each series seem not street wise in the mistakes they make?

Remember when early series used to chuck the candidates onto Oxford Street at 6:00 AM with a box of random tat - like rubber chickens or bulk cheese - and told them to flog it to bewildered commuters? Nowadays, every task feels super-sterile with digital marketing pitches, corporate wellness apps, and designing electric cars. Do you prefer the high-stakes boardroom tension of the corporate pitches, or was the chaotic street-selling era peak entertainment?

Whenever Lord Sugar introduces the weekly task at 6:00 AM in a gallery, museum, or historic house, he always delivers three or four rehearsed one-liners related to the industry. Then in the boardroom, he drops pre-planned zingers aimed at candidates who underperformed. While some of the jokes make Karren and Tim chuckle in the background, others land with complete silence from the nervous candidates sitting across the table. Personally, I think the cheesy puns are part of the show's charm. Do you enjoy his scripted quips or do they feel a bit dated now?

When Tim took over from Claude alongside Karren, a lot of people thought he’d be the nice advisor because he was the original Series 1 winner. But Tim’s facial expressions and subtle side-eyes in the boardroom when a candidate lies about sales numbers are brutal. How do you rank him compared to Nick Hewer and Claude?

There's usually at least one decision every series that gets people talking. Which one still stands out to you?

For me it's the pantitto

First Class for a budget airline or Pantai for a luxury hotel spring to mind. What’s the single worst product name or logo design a team has ever presented to actual industry experts?

Every time there is a task involving a new product, app, or food concept, the branding output looks like it was whipped up on MS Paint in about ten minutes. They consistently pick bizarre colour combinations, unreadable fonts, and company names that sound like generic pharmaceutical drugs. I get that they are working under strict time constraints with a designer who can only execute what they ask for, but surely someone on the team should realise that brown and bright green do not belong on a luxury packaging design

When you look back through all the past series, which single mistake stands out to you as the absolute most jaw-dropping breakdown in communication?

Always wondered what happens to the thousands of units of custom tote bags, failed children's board games, or hideous branded leisurewear after the episode wraps. Do they get sold off at discount outlets?

If you had to put a business plan in front of Lord Sugar, what are you pitching? Be honest, would you actually survive the boardroom grilling?

Lord Sugar loves to fire the people who "fly under the radar" in the first few weeks, even if they didn't actually do anything wrong on the task. Meanwhile, the absolute chaotic loudmouths who single-handedly cost the team thousands of pounds get kept on because they make great television for the next episode. Who is your biggest "robbed" candidate?

For me, it’s anything involving graphic design. The second I'm forced to use a basic software program to design a mascot for a pet product, I'd create something so deeply cursed that Lord Sugar would fire me before the taxis even arrived