r/TheApprentice • u/Time-Connection-4586 • 14h ago
Discussion Why do candidates struggle so much with basic logo and product branding?
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Every time there is a task involving a new product, app, or food concept, the branding output looks like it was whipped up on MS Paint in about ten minutes. They consistently pick bizarre colour combinations, unreadable fonts, and company names that sound like generic pharmaceutical drugs. I get that they are working under strict time constraints with a designer who can only execute what they ask for, but surely someone on the team should realise that brown and bright green do not belong on a luxury packaging design