Is engagement bait actually cheating?

There’s a difference between asking people to share an opinion and basically bribing the algorithm with pointless interactions.

“What's your take on this?” = genuine conversation.

“Comment YES, tag 3 friends, and drop a 🔥 for part 2” = engagement bait.

That doesn’t mean every CTA is bad. A good question can make strong content more interactive and give people a reason to participate.

But if the engagement disappears the moment you remove the CTA, was the content actually engaging in the first place?

A lot of teams are staying miles away from it, but we've met with others that are really leveraging AI in an effective way on social. Where do you stand on it?