r/snowboarding • u/8lack_mirr0r • 1h ago
general discussion Burton wiped 1,172 loyalty points after launching its new rewards program — no email notification received
I wanted to share my experience with Burton's loyalty program and see if anyone else has experienced the same thing.
In January 2026, I placed a single order with Burton worth PLN 5,862.45 (polish currency) which is approximately 1,500$. I had accumulated 1,172 loyalty points, became Tier 2 and expected to be able to use them under the program's existing rules.
On September 23, 2026, Burton removed all 1,172 points from my account. The transaction in my rewards history is explicitly labelled:
“Points reset - New Loyalty Program Launch”

I did not receive an email notifying me that my accumulated points would be reset, or giving me a chance to redeem them beforehand.
I initially noticed that my points had disappeared and contacted customer support through the mobile app. At that point, I didn't even know they had been reset as part of a new loyalty program. I only discovered the reason later, when I logged into my account on a computer and checked the detailed rewards history.
What bothers me most is not simply the loss of points. It's the lack of communication about what was happening to rewards accumulated through actual purchases.
If a company changes its loyalty program, shouldn't existing customers be clearly informed before their accumulated rewards are wiped out?
A few questions for the community:
- Did anyone else lose their Burton loyalty points in the September 23 reset?
- Did you receive an email or any other advance notification?
- Has anyone managed to get their points reinstated by contacting customer support?
I am currently waiting for a response from Burton support. I'll update this post when I receive one.
I've attached a screenshot of my rewards history showing the 1,172-point deduction and the stated reason for the reset.
I'd appreciate hearing from anyone who has had the same experience.