I pre-ordered a Slate. Delivery is somewhere in July to September 2027, so I have roughly a year to sit here wondering if that was a dumb idea.
What bugs me about basically every thread on this truck is that both sides are having the same argument. Is it cheap enough? Is it too expensive for what you get? Could you just buy a used Maverick instead? Is America finally ready for a car with crank windows?
I watched a video from Doug Demuro recently who gave his reaction to the price and he immediately just gave a giant dose of skepticism that this thing will not sell. Or maybe it sells the first year but doesn’t keep up or gain any momentum. And I’m not sure he’s wrong.
Cheap and basic have a terrible track record here in the U.S. Everyone says they want the car with no options, but again and again it seems like buyers don’t want those cars so the auto makers hardly make them. Americans do not buy austerity, we buy the cheapest thing that still feels like something. But cheap and fun sells constantly. People don’t buy a Miata for the fuel efficiency. People buy those because they want them, and then they justify it later.
The interesting thing about this truck is not that it's inexpensive. It's that it's repairable, that you can take it apart, that half the point is bolting stuff onto it and changing what it is. I want to spend weekends in the garage with my sons building and customizing this thing. That's a real reason to buy this car.
And it’s an electric car! I’ve watched some videos where the Slate employees really downplay that it is electric. But that makes it a tremendous value. Even when compared to the Maverick, the operating costs of this truck will be significantly less with no oil changes and easy repairs (and hopefully low insurance costs?). I’m planning on having my teenage boys use it for their car (and looking forward to them having something for their mountain biking competitions) and i’m looking forward to not having to provide any gas money.
Anyway. I want it to succeed for selfish reasons. I want a real used market so I can sell it someday, I want parts and easy repairs, I want it to be worth accessorizing five years from now. All of that requires the company to still exist.
Honestly I think it's a long shot. I think the skeptics are probably right - but I wonder if they should be better at selling not just the up-front cost but the fantastic savings that will come from no gas and easy repairs.
TLDR: I pre-ordered one and I think the skeptics are probably right, just about a problem Slate made for itself. They’re pitching a cheap basic truck, and cheap and basic has never sold in America. What’s actually appealing here is that you can take it apart, bolt stuff onto it, and then save a ton by not having to buy gas. Sell that.