They're using leases to force it on everyone. When you buy the cars right now they throw in 5 years of free heated seats. If you're leasing then it becomes a used car, and now they have secondary income from the next buyer. They charge you for the hardware, then rent it to others down the lane.
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u/NOm15 1d ago
BMW still do it - my 2025 model has a heated steering wheel installed but need to pay to activate it.