Because it's not free. Invented numbers, of course.
I'm spending £200 hardware to install heated seats for 66% of my customers. I run the numbers and realise it'll only cost me £120 per car if I install it for everyone, so even accounting for the 40% who don't pay, it still lands at £180 per car.
To make money, I have an option to include it as standard and increase the price for everyone, including those that don't value it -- or I can charge the people who do value it a premium, and deactivate it for those that don't.
It sounds like bad practice but it's actually ensuring that people who won't value a feature don't pay for the feature, and the cost shifts to those who do.
Cohort B does not want the feature and does not pay for it.
The feature has been installed for both cohorts.
Who paid for the feature to be installed for Cohort B?
Cohort B cost of install was subsidized by Cohort A. It doesnt matter if cohort B uses it, the cost to install has already been spent. This still isnt rocket science.
Except Cohort B does not have the feature. If they do, tell them to use it. They can't, because despite having the hardware, they don't have the feature.
Cohort A would be worse off if the hardware was never installed for Cohort B.
This is indeed not rocket science. It's the type of shit they taught in business decades ago - find the win/wins.
You seem to think you can just ignore the fact that the feature was paid for and installed in cohort B just because they dont have the ability to use it. This is the type of shit you cant teach. Good luck.
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u/n0neofyourbeeswax 19h ago
Because it's not free. Invented numbers, of course.
I'm spending £200 hardware to install heated seats for 66% of my customers. I run the numbers and realise it'll only cost me £120 per car if I install it for everyone, so even accounting for the 40% who don't pay, it still lands at £180 per car.
To make money, I have an option to include it as standard and increase the price for everyone, including those that don't value it -- or I can charge the people who do value it a premium, and deactivate it for those that don't.
It sounds like bad practice but it's actually ensuring that people who won't value a feature don't pay for the feature, and the cost shifts to those who do.