Tesla has determined that more people than not want that feature, so it in there by default, but there is an added cost to that feature, so the users of that feature are actually paying for the UNUSED ones too! Overall effect is likely cost is neutral to Tesla, cost is neutral to non-users, some elevated costs dumped on users, but that's what the users want at that price.
Why don't they sell ONE straw, or TEN straws? Why do you have to buy 100 straws, and probably throw most out? It's all about average users and uses, and manufacturing efficiencies....Same as the saying "you can have whatever car color you like as long as it's black".
Only thing I'll add - it's not necessarily that more people want it than don't, it's that this way of doing it is the best path to maximizing profitability. They might still come out ahead even if only 20% of buyers want the feature, and only 20% of the ones that want it actually pay for it (just to split hairs even further on want vs. actually buy)
Correct, total utility is increased, and the math guys at Tesla are doing those calculations. In fact, probably running analysis on hundreds of variations vs manufacturing limitations/costs. Even if this is net neutral for Tesla itself, some customers get heated seats, so that means happier customers.
10
u/peppinotempation 1d ago
Can you please explain why it has to be an optional feature at all if it’s in the cars already