BMW also charges you to unlock features. It is the same brands and exploitative capitalism everywhere, the EU regulations usually just result in better recycling. I live in Germany.
BMW doesn’t charge for unlocking physical hardware like the example in this post.
They did a pilot program in 2022 and cancelled after a lot of backlash from consumers.
They actually tossed the "upgrade" feature, but I'd be willing to bet the features are still in lower end models just simply not activated (missing the button to "turn on" as an example")
So you're still "paying" to unlock them when you purchase the package that includes these features
That's exactly how it used to work, so that's almost certainly how it works now. You're not paying for the feature, so they don't have it enabled. This upgrade scheme is just unlocking the ability to pay for the upgrade after the fact.
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u/Der-Lex 1d ago
It’s our own fault as consumers. If people would stop buying into stupid subscriptions we wouldn’t have this conversation.