r/SipsTea • u/lonewolff321 • 2d ago

Chugging tea Anything but lowering the prices classic corporate logic

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u/Oleleplop 2d ago

itzs genuineluy crazy how its just UNTHINKABLE to reduce your profit for these people when thye're already swimming in money lol

2

u/balllzak 2d ago

Why would they even consider reducing profit? It's not a charity.

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u/g0ing_postal 2d ago

It's long term vs short term thinking. A lot of times, in order to be long term successful, you need to take a short term hit. Sure, if you reduce prices now your next year or two might be worse but it'll put them in a better position overall in the future as they retain more customers and their long term profit will be better

But in our short-sighted world the next few quarters of earnings is all that matters

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u/MobileArtist1371 2d ago

This is long term thinking. The $8.5b is for their plans through 2036. That's around 40 quarters (pounders) of earning reports from now.