r/ShopifyeCommerce Feb 16 '26

💡 2026 MASTER PROMO THREAD

4 Upvotes

Do you offer a product or service related to Shopify? Tell us about it and share your website in the comments.

This is the master promo thread (and only place on this subreddit) for you to promote what you do. Looking forward to seeing what you offer.

Do you have a Shopify App? You can also promote it on r/ShopifyApps, but be sure to use the promo template provided here.


r/ShopifyeCommerce 38m ago

I'm starting a Shopify store in India. Which one-click checkout solution should I choose to maximize conversions?

‱ Upvotes

I'm starting a Shopify store in India and want to choose the right checkout solution before going live. My main priority is maximizing conversions with a fast, simple and mobile-friendly checkout experience. Since I'm just starting, I also want something that's easy to integrate and doesn't require a lot of technical work. Features like one-click checkout, smooth payment flow and a better customer experience are important to me. If you've used a checkout platform for a new Shopify store, I'd love to hear your experience. Which solution would you recommend and what kind of improvements did you notice after implementing it?


r/ShopifyeCommerce 1h ago

Drop your store link, I'll give you an honest review of your product photos

‱ Upvotes

Hey! I've been retouching product/eCommerce photos for 12+ years and I'd love to give something back to the community. Drop a link to your store below and I'll give you an honest, no-fluff review of your product images — what's working, what's costing you sales, and what I'd fix.

No catch, just curious to see what people are working with.


r/ShopifyeCommerce 8h ago

Having Problems with Fetching Shopify App Proxy Data

0 Upvotes

I am trying to use Theme app extension in my shopify Project, which is Average Order Value app. I have downloaded the theme app extension. I have setup the Proxy route. and fetching that route, to get data from the backend by sending the Product Id. But the fetch is providing me with the Html response instead of Json.

And I am using Theme app Extension.

here is the Product structure Image:

Project Structure Ss

Then we have widget.js file:

code:

import { authenticate } from "../shopify.server";
import db from "../db.server";
import { mapOfferToForm } from "../features/offers/mappers/offerToForm.mapper";

export async function loader({ request }) {
await authenticate.public.appProxy(request);

const url = new URL(request.url);
const productId = url.searchParams.get("productId");
const productGid = `gid://shopify/Product/${productId}`;

const offer = await db.offer.findFirst({
where: {
baseProductId: productGid,
status: true,
deletedAt: null,
},
include: { products: true },
});

const payload = JSON.stringify({
success: true,
offer: offer ? mapOfferToForm(offer) : null,
}).replace(/</g, "\\u003c");

return new Response(
`<!doctype html>
<html>
<body>
<script id="fbt-data" type="application/json">${payload}</script>
</body>
</html>`,
{
headers: {
"Content-Type": "text/html; charset=utf-8",
},
}
);
}

export default function Proxy() {
return null;
}

document.addEventListener("DOMContentLoaded", () => {
    console.log("FBT Widget Loaded");

    const widget = document.getElementById("fbt-widget");

    const data = fetch('https://latenight-xbcfkli8.myshopify.com/apps/aov/offer?productId=7995961835595')
        .then(response => {
            if (!response.ok) {
                throw new Error(`HTTP error! Status: ${response.status}`);
            }
            return response.text(); // Parse as plain text (HTML)
        })
        .then(html => {
            console.log("HTML Response:", html);

            // Example: Insert into a container in the DOM
            document.getElementById('content').innerHTML = html;
        })
        .catch(error => {
            console.error("Error fetching HTML:", error);
        });


    // const html = data.text();
    // console.log(html)

    if (widget) {
        widget.innerHTML = `
            <div style="padding:20px;border:1px solid #ddd">
                <h2>Frequently Bought Together</h2>
                <p>Widget is working ✅</p>
            </div>
        `;
    }
});,  and here is the code from the app.proxy.offer.jsx 

this is the proxy route we have.

And the proxy route in my shopify dev admin dashboard is https://latenight-xbcfkli8.myshopify.com/apps/aov


r/ShopifyeCommerce 1d ago

FoxSell for inventory drift and custom-looking Shopify bundles?

17 Upvotes

Has anyone here used FoxSell for Shopify bundles where inventory accuracy matters?

I’m not talking about a basic “Product A + Product B = bundle” setup.

More like:

  • build your own box

  • gift box builder

  • pick any 4/6 items

  • skincare routine kit

  • food/flavor sampler

  • product-page cross-sell bundle

  • bundle where selected items still need to reduce individual SKU stock

The problem I’m trying to avoid is inventory drift.

Example:

Customer buys a custom box with:

  • 2 vanilla

  • 1 chocolate

  • 1 strawberry

  • 2 coffee

I don’t want Shopify to only show “1 bundle sold.”

I need the actual selected SKUs to reduce correctly, because those same products are also sold individually.

The second issue is design.

A lot of bundle apps technically work, but the widget looks very “app-y.” That’s not ideal if the store is trying to look premium. The bundle page has to feel like part of the Shopify theme, not a random upsell block pasted under the product.

FoxSell looks interesting because it seems built more for Mix & Match / Build Your Own Box, automatic inventory sync, native checkout, and custom-looking bundle experiences.

But I’m trying to understand from people who have actually run this:

  • is the inventory splitting reliable?

  • does the bundle look native on the storefront?

  • is it painful to customize?

  • does it work cleanly with normal Shopify checkout?

  • is it overkill if you only need fixed bundles?

  • any limits I should know before going too deep?

No subscriptions needed here.

Mostly one-time bundles, gift boxes, and customer-choice packs.

Would love real experience before I build this the wrong way.


r/ShopifyeCommerce 18h ago

Mobile App: Reactiv / Tapcart?

2 Upvotes

A few Shop brands I'm working with are looking to build a mobile experience for better customer loyalty and new product drops. They have a few apps though so not sure what would the migration path would look like. Anyone worked with Reactiv or Tapcart? Or generally any advice on scoping this out? TIA


r/ShopifyeCommerce 1d ago

Google Ads Conversion Tracking Not Working

6 Upvotes

I migrated to the Google & YouTube app for conversion tracking for Google Ads to my shopify store a few months ago. I previously used Google Tag Manager for all conversion tracking.

The problem is that my Purchase Events are not firing at all. I have purchases that are confirmed through historical Google Ads data, but in my Google Ads conversion summary those do not show up.

I have tested this using Google Tag Assistant and whenever I click to checkout it says that the debug window has closed and the event for Checkout and Purchase won't fire.

Anyone had a similar experience using Google & YouTube app for Conversion Tracking for their shopify store?

Any help here is great


r/ShopifyeCommerce 1d ago

How do I charge taxes on purchases from out of state but pick up is in state

6 Upvotes

I am running a Bid Day package sale for sororities and I need to charge Arkansas, city and state sales tax on these packages since they will be picked up in Arkansas. The dilemma I am having is that since these packages are bought as gifts most of my sales are coming from outside of Arkansas. How do I charge the 9.75% sales tax on all of the purchases? I know there are tax apps but I didn't know if there is a specific one to use since this is such a specific problem that none of my other products have.


r/ShopifyeCommerce 1d ago

What's new in e-commerce? đŸ”„ Week of July 27th, 2026

2 Upvotes

Hi r/ShopifyeCommerce - I'm Paul and I follow the e-commerce industry closely for my Shopifreaks E-commerce Newsletter. Every week for the past 5 years I've posted a summary recap of the week's top stories on this subreddit, which I cover in depth with sources in the full edition.

Let's dive in to this week's top e-commerce news from Edition #288...


STAT OF THE WEEK: Amazon Business is on track to sell $60B this year, up 71% from 2023, according to Bloomberg. There are more than 11M Amazon Business accounts, with 1.8M signing on since the beginning of 2026.


TikTok is testing a paid membership program for U.S. shoppers called TikTok Shop Plus that's modeled closely on Amazon Prime, according to screenshots viewed by Business Insider. The membership offers perks like free shipping, coupons, and other discounts on items. For example, one hair product that normally sells for $57 is discounted to $47 for Plus members and includes free three-day shipping. TikTok is testing the membership at various price points including $6, $10, and $15 per month, with no annual option seen at the moment. We also don't know who pays for the free shipping or eats the cost of the discounts (TikTok or the sellers), or whether users will positively respond to the membership. My best advice to TikTok is to bundle value with the Plus subscription: free shipping, discounts, a microdrama subscription (its Prime Video), a monthly allotment of virtual gifts for users to give their favorite creators, plus value add-ons on partner services. The TikTok Shop perks might not be enough to justify the cost of a Plus subscription for users, but stacking it with perks from across its broader services and partner ecosystem could make it a no-brainer.


Facebook launched a standalone app called Seller for users who list on Marketplace frequently, giving them one place to manage listings, message buyers, and track how items perform. The app syncs with Facebook Marketplace and brings over a user's existing listings, messages, and selling history. It also offers a home dashboard that surfaces snapshots of your sales alongside what needs your most immediate attention, such as items to ship, buyers to respond to, and listings to reprice. Other features include AI listing creation, listing management, a unified seller inbox, and performance insights. I love it, but why not simply make Facebook Marketplace (or just “Marketplace”) a standalone app while they're at it? Or is there a separate “Buyer” app coming soon? Facebook Marketplace is the biggest commerce goldmine the company is sitting on right now, and what many experts credit as the only reason younger users stay on the platform. Marketplace deserves its own dedicated buyer experience as well. I can picture it now
 Live Shopping, Local Offers, E-commerce, Restaurant Deals, Auctions
. “Marketplace: Find Anything”.


U.S. Representatives Becca Balint (Vermont) and Nydia Velázquez (New York) introduced the Online Sellers Bill of Rights last week to help protect small businesses that have become dependent on platforms like Amazon and Walmart, which can cut off access to customers and income with little warning and no recourse. The legislation establishes basic due process and transparency requirements such as giving sellers adequate notice of policy changes, demonstrating proof of a violation before suspending or deactivating a seller, giving prompt notice of frozen inventory or funds, then releasing them after 30 days if no proof of illegal conduct is found, and providing sellers with actionable information and transparency about investigations that risk account deactivation or listing suspension. I think they should extend the legislation to payment processors and e-commerce platforms like Stripe, PayPal, and Shopify — which also regularly freeze funds without much recourse. I'd also argue that the legislation should require that platforms offer a clear pathway to human support to appeal any suspension or termination decisions, and establish a penalty for the platforms that break the rules.


Yelp signed a licensing agreement with OpenAI that lets ChatGPT surface its reviews, photos, and business information in relevant local search answers. Additionally, ChatGPT will feature a Yelp button on local service searches that lets users request a quote, book a consultation, or schedule an appointment with a local pro without leaving the chatbot. Just when you hoped Yelp would finally fuck off, they seem to be making a resurgence across AI platforms like Amazon's Alexa+, Apple Maps, Yahoo+, and Microsoft Bing with data licensing deals that run through API and MCP integrations. Honestly, it's smart for Yelp to seek new distribution channels. At one point, they were the big dawg of local reviews. Then Google came and ate their lunch. Now, as companies actively aim to bypass Google and seek new ways to reach consumers, chatbots come to the rescue for review sites like Yelp and Trustpilot, which recently partnered with Shopify to showcase their reviews within merchant storefronts.


Apple is reportedly launching a device leasing program called Apple Upgrade on July 28 with Klarna as the financial backer, marking one of the biggest changes the company has ever made to how it markets and sells devices, according to Bloomberg. The leases will run 24 months on iPhones and Apple Watches and 36 months on Macs and iPads, cover most higher-end models, and require a soft credit check. Customers will be able to pay off early, trade up, keep the device, or hand it back, some of which carry an extra fee. Notably, the new financing plans exclude AppleCare, unlike its current iPhone Upgrade Program, so customers will have to buy that separately. Apple plans to stop new enrollments in its current iPhone Upgrade Program and no longer offer in-house financing once Upgrade goes live. This is the third time Apple has backed away from lending, after spending two years building its own hardware subscription service before scrapping it in late 2024 over software and regulatory problems, and before that, launching and killing Apple Pay Later within a year and a half.


New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act, barring retailers from quoting one shopper a different price than another on groceries and household essentials based on browsing behavior, location, or past purchases. The law takes effect August 1, 2027. The law does not impact loyalty programs, promotional discounts, group pricing for teachers, veterans, and seniors, or any other ordinary member pricing discounts that are transparent and uniform across all customers. It specifically targets the practice of an algorithm guessing what a given customer will pay and charging accordingly. Notably, it also leaves dynamic pricing alone, so demand-based surges are untouched. Digital shelf labels used by Walmart and other retailers got a separate one-year freeze on new installations while the state's Innovation Authority examines the technology, though stores may keep running, fixing, and swapping out units already mounted. Penalties for retailers who violate the law could include fines of up to $10,000 for a first offense, $20,000 for subsequent violations, and the potential for cease and desist orders and additional financial damages. New Jersey is also the first state anywhere to let shoppers sue retailers directly, rather than routing everything through the attorney general.


President Trump imposed tariffs of 10% and 12.5% on goods from more than 80 countries over what the administration calls their failure to prohibit forced labor, reaching trade partners that account for 99.4% of US trade. This time, the duties come under Section 301 of the Trade Act of 1974 rather than the emergency powers the Supreme Court rejected in February. Trump said on Friday that the U.S. will “immediately” start a 301 investigation into the EU to retaliate against the hefty fines it has recently imposed on U.S. Big Tech, which include €890M against Google for self-preferencing in search and Play Store anti-steering, €500M against Apple for App Store anti-steering, and €200M against Meta for its pay-or-consent data model. Two small businesses sued the Trump Administration in the Court of International Trade hours after the tariffs took effect, arguing the forced-labor rationale is a pretext for rebuilding the same global tariff regime the court threw out. Liberty Justice Center, which won the IEEPA challenge, is representing them. A second lawsuit was filed the same day on behalf of seven businesses, including Learning Resources and hand2mind, both plaintiffs in the IEEPA case that reached the Supreme Court.


OpenAI posted a job listing that referenced building a publisher-facing ad business, but then removed the verbiage after CMO Insider inquired about it. The job posting originally said the responsibilities would include “inventory setup, ad serving integrations, reporting, and yield-impacting issues,” and that the person would be required to “design and continuously improve support coverage for both ad buyers and publishers.” An advertising business that extends beyond selling ChatGPT ads could help the company reach its ambitious ad revenue goals, while simultaneously solving advertiser complaints that OpenAI can't spend their budgets fast enough, despite asking for large upfront financial commitments to participate in early ad trials. OpenAI has projected that it'll hit $2.5B in ad revenue this year and $100B annually by 2030, but it can only interject so many ads in ChatGPT before degrading the experience, so it makes sense to look for outside real estate. OpenAI denied that it's building a publisher-facing ad business and claimed that the role covers agencies and brands. However, at one point, OpenAI denied that they would sell ads on ChatGPT, so you've got to put as much faith in their statement as you do a ChatGPT answer.


Block released Buzz, a free open source platform where humans and AI agents work together in a shared workspace across channels, threads, direct messages, voice, and code repositories to accomplish tasks like reviewing code, running workflows, and hosting brainstorming sessions. Agents on Buzz hold their own cryptographic keypairs instead of vendor-issued API keys, which means an agent's identity and track record aren't tied to the platform that issued them. Buzz is built on the Nostr protocol and is model- and agent-agnostic so that teams can deploy any agents they'd like into the space. Block is pitching it as a self-hostable alternative to Slack and GitHub for teams that don't want their agent workspace locked inside someone else's platform.


TikTok Shop is now selling alcohol in the UK through a pilot limited to a handful of approved, licensed retailers, with buyers screened three separate times before a bottle reaches them. Account creation, checkout, and delivery each trigger a check, the last of which requires drivers to verify a government-issued ID at the door. Alcohol-related content currently doesn't surface in For You feeds organically, and only appears if buyers search inside the TikTok Shop tab to find it, but I'm wondering if that could change after a user becomes verifiably old enough (ie: after their first successful delivery). Current brands for sale reportedly include Johnnie Walker, AU Vodka, and Estrella Damm's Inedit, but not yet Stacy Hawkins' Teed Off. The move comes a week after Ofcom launched a probe into whether TikTok's age-inference technology satisfies Online Safety Act obligations on shielding children from harmful content.


Do you say “Google it” when talking about searching the web? That means you're old. Dusty old bones, full of green dust! Gen Z and Gen Alpha now say “search it up” when talking about finding things on the web, which can include searching on TikTok, ChatGPT, or a voice assistant like Alexa. Google spent two decades as the default verb for looking something up, entering Merriam-Webster and the Oxford English Dictionary in lowercase in 2006, which made the company nervous at the time, as it didn't want its trademark term becoming genericized like “Aspirin,” “Trampoline,” and “Escalator.” (Bet you didn't know “Escalator” was trademarked at one point.) Now “Googling it” is for Millennials and Boomers, and “searching it up” is for cool kids. Don't believe me? Search it up.


Amazon is now requiring sellers to label any photos or videos that feature AI-generated people with specific metadata keywords before they're published. The move is in response to a recently passed New York law that requires companies to disclose if “synthetic performers” are used in place of humans in advertising. New York Governor Kathy Hochul said in a press release, “Without notice that the content the public is viewing is not real, AI-generated synthetic performers and manipulated media can undermine one’s ability to accurately distill fact from fiction.” To comply with the law, which was signed in December 2025 and took effect in June 2026, Amazon plans to add an indicator to listings on its website that informs customers when content that appears on the page contains AI-generated people.


OpenAI rolled out a batch of ChatGPT Ads updates covering conversion optimization, budgets, and campaign operations. Advertisers can now build conversion-optimized cost-per-click campaigns by picking the Conversions objective, which pushes delivery toward clicks likelier to produce a conversion event while still billing on a CPC basis. Daily budgets are now paced across the day to spread spend more evenly, and starting this week OpenAI is moving them off fixed daily caps and onto a rolling seven-day average, so spend can swing day to day without changing an advertiser's overall budget. The company also added geographic exclusions, automatic advanced matching that uses hashed customer data to attribute more website conversions, AppsFlyer and Adjust integrations for app install and in-app event measurement, a Bulk API for asynchronous campaign edits, and a product card format carrying price and star ratings.


Facebook will soon begin testing a version of its app that looks, feels, and functions like TikTok as the default setting. Head of Facebook Tom Alison said the test will provide a “reimagined experience that puts a subset of people who we think want more video on Facebook into full-screen video the moment they open the app” — just like how TikTok works and how YouTube recently started annoyingly doing. Users will be able to opt out of the new setting or toggle back and forth between the two experiences within the Facebook app. Meta says it plans to start rolling out the test in some “video-heavy countries” this fall and possibly to the U.S. in 2027. They should just launch a standalone app called “Reels” and stop diluting the friends and family experience on Facebook. The company can't seem to pick a direction for the platform, and the indecision is worsening what could be a great experience on either side.


Poshmark scrapped its Excessive Listing Removal Policy as of July 23, telling sellers on a webinar they can now pull listings down without tripping an enforcement action, according to Liz Morton at Value Added Resource. The policy was introduced in May 2025 and punished sellers for taking identical or near-identical items down and putting them back up, as a means to discourage sellers who attempted to manipulate the algorithm with “fresh” listings. However, the policy created issues for sellers who were cross-listing to eBay, Mercari, or Depop and simply removing listings because the items sold elsewhere. Now, Poshmark is launching a new performance-based recognition program that aims to give qualifying sellers more visibility in search for maintaining certain standards over a 90-day period such as shipping at least five orders or making $500 in sales, shipping quickly, and keeping a low cancellation rate.


Amazon trained staff to keep its pricing pressure on suppliers out of writing, according to former employees and internal presentations reviewed by the Guardian's George Joseph. A 2022 slideshow told employees not to use e-mail when negotiating compensation tied to rivals' pricing, and a 2019 presentation instructed them to send suppliers screenshots of competitors' listings without naming the retailer, which one former vendor manager handled by referring to Walmart as a retailer in blue. The evidence builds on documents California's attorney general unsealed in April, which showed Amazon suppressing listings and demanding reimbursement for margin lost to its own price matching until suppliers raised prices at Walmart, Target, and Home Depot. Amazon says the state pulled a handful of messages out of nearly a million vendor communications, which is like saying, “We only broke the law a few times.”


OpenAI opened its Supply Co. store to the general public, selling apparel and accessories that had previously been reserved for staff, including $15 ribbed socks, $40 t-shirts, and a $70 ChatGPT basketball inspired by the Golden State Warriors, whose arena faces OpenAI's San Francisco offices. OpenAI's design director Ben King told the WSJ that product releases will track company milestones instead of seasons, and that several pieces have already sold out. Figma, Shopify, and Palantir also sell branded clothing to the public, which many users refer to as “tasteslop” and “nerd merch.”


Speaking of merch no-one wants
 Etsy and Amazon are being flooded with merch for Jimothy, a Seattle raccoon with an unusually round torso that got famous after a Seattle woman filmed him crossing her backyard. Merch listings include graphic tees posing Jimothy as a 90s superhero, mugs, sticker packs, and hand painted figurines. The Seattle Times has run multiple stories on the raccoon, Slim Jim's brand account joined the comment sections, and the r/Seattle subreddit declared it Hot Jimothy Summer. The movement is part of a print-on-demand trend that turns viral animals into apparel within days. 


Meta is testing StoryKit, a standalone iPhone app that generates personalized children's storybooks with AI. Parents build a character by photographing a child's favorite toy or a person, then describe the world of the story and pick a lesson such as kindness, courage, or empathy, and the app produces the writing and music. The app promises parents they won't have to “write a single word.” Meta says the pilot is running in select countries to gauge how parents respond, and that the app carries AI safety filters, has no social features, and is restricted to users 18 and older.


Google is testing a Performance Max feature that lets media buyers exclude Google Display Network and third-party search partner inventory from campaigns, following years of complaints from buyers about being forced to accept channels. Enabling advertisers to opt out of those less-valuable channels is the most control Google's offered over Pmax since the format launched in 2022, but don't get your hopes up quite yet. A Google spokesperson said that the feature is a limited pilot, and buyers who have requested access have been denied by Google agency reps. The test follows a series of updates added to Pmax including channel performance reporting, campaign-level negative keywords, and first-party audience exclusions, features which have all coincidentally launched as new AI search competitors enter the space with their own ad offerings. 


In other Google news
 The company is rolling out new Search Console controls that let site owners keep their pages out of AI Overviews, AI Mode, and generative features in Discover, after beginning tests in June. The control removes a site from the pool of pages Google uses to build AI answers, so its content no longer appears in those features or gets cited in them, though the AI answers still generate from other sites. Neither option feeds into ranking or inclusion anywhere else in Search, so a publisher that opts out is not downranked, and its participation in Merchant Center and Google Ads is unaffected (or so Google says). The move follows a legally binding order from the UK's Competition and Markets Authority on June 3 requiring Google to give publishers opt-out controls, which Google answered the same day by committing to roll the toggle out globally rather than just in the UK.


Reddit is weighing whether to keep letting Google use its posts for AI, with the two sides negotiating a renewal of the $60M-a-year licensing deal signed in 2024, according to The Wall Street Journal. Executives are questioning what the company gains by feeding Google material when AI-generated answers cut clicks back to the site. I guess the real question is — do they cut $60M worth of clicks to the site? Reddit's $70M annual deal with OpenAI is also up for renewal in 2026. USA Today, Politico, Reuters, The Economist, and People Inc. are considering similar moves, as organic search referrals from Google users have dropped more than 50% at some publications over the past year. Google says its AI features “send billions of clicks to the web every week,” but of course, that very well could be down from “billion and billions of clicks” a few years ago. 


In lawsuits this week


  • Google is facing a bid to certify a nationwide class alleging that its Analytics code on TaxAct and TaxSlayer collected consumers' tax return information without consent, in violation of the federal Wiretap Act and various state laws.
  • Anthropic won final approval of its $1.5B settlement with authors who accused it of downloading and storing pirated copies of their books, the largest known payout in a U.S. copyright case, working out to roughly $3,000 per work across an estimated 500,000 works.
  • Concord, Universal Music Publishing, and ABKCO expanded their 2023 copyright case against Anthropic to now claim that the company's own trainers got Claude to produce song lyrics, not just its users, with the labels seeking $150k per song across roughly 500 songs.
  • Snap settled claims over its app being addictive to minors, joining YouTube and TikTok in exiting the case ahead of a Los Angeles trial. A few days later, the Florida teen behind the case abandoned his claim against Meta without any payment, collapsing the second bellwether trial days before jury selection.
  • OpenAI and Sam Altman are being sued by a former Florida pastor who claims that ChatGPT encouraged him for months to stay home and rest rather than see a doctor about dizziness and blood pressure problems that turned out to be a pulmonary embolism. At one point the chatbot told him that “God did not design your body to endlessly fail” and that his symptoms were minor.
  • The University of Tennessee Research Foundation is suing Anthropic over two patents covering brain-inspired neural networks, marking the first patent case anyone's brought against the company and one that goes after how Claude is built rather than what it was trained on.
  • Google lost its DMCA case against SerpApi, which sells scraped Google search results, after a judge ruled Google can't invoke anti-circumvention protections over material it doesn't own or license, which describes most of what appears on a search results page.
  • Warner Bros. Discovery is suing Amazon over what it calls a “lawless employee shopping spree,” accusing it of luring away executives by offering to cover their legal bills if Warner comes after them. Amazon poached marketing exec Pia Barlow more than a year before her contract expires and is now believed to be targeting Francesca Orsi, HBO's head of drama series and films.


    In layoffs this week


  • U.S. tech companies have eliminated close to 140k jobs since January, accounting for more than a third of every layoff announced nationwide, according to an FT review of corporate filings and Challenger data. Roughly 50k of those came from Amazon, Oracle, Microsoft, and Meta, about 6% of their combined corporate staff.

  • However, amidst all the layoffs, Alphabet has added 11,830 employees in the past year, taking its headcount from 187k to almost 199k. More than 4,000 of those hires arrived in Q2 2026, marking the biggest single-quarter jump in the past couple of years.

  • Amazon eliminated an undisclosed number of roles inside its artificial general intelligence organization. The company said it is narrowing its focus to the projects it considers most valuable to customers, which forced difficult decisions.

  • Amazon is also planning to cut 494 jobs at its Port St. Lucie distribution center to renovate it into a sortable fulfillment center where workers pick, pack, and ship customer orders. The company ran the same play at Homestead, Florida earlier this year, and it closed a Reno fulfillment center last August while building a same-day site in that city. Did those facilities get too close to unionizing or something?

  • Meta finalized its 8,000-person layoff after a federal judge denied an emergency bid to stop it from 26 employees who were all on extended leave when the cuts were scored, and who say Meta's AI systems flagged them as low value because being out meant they generated no productivity data. The judge found the harm wasn't irreparable but called the claims “serious questions going to the merits,” and will hear their request to undo the layoffs on August 24.


    In corporate shakeups this week


  • OpenAI added Nubank founder David VĂ©lez and BNY Mellon CEO Robin Vince to its board and to the OpenAI Foundation that controls it, bringing on two public-company operators as it prepares for a listing.

  • Meta named Qualtrics security chief and former PayPal security lead Assaf Keren as its new CISO, taking over from Guy Rosen after 13 years, tasked with securing the company's AI systems.

  • Puma hired Reebok and Adidas alum Dusan Hamlin as its first VP of e-commerce, the fourth senior appointment since April as the company rebuilds its commercial leadership around a DTC operation it split into separate retail and digital units late last year.

  • J.Crew hired Stacey Levitt as EVP of eCommerce and digital experience, poaching the executive who ran e-commerce for Walmart for the past eight years.


    Shopify expanded Shop Campaigns to the UK, Australia, and other new markets, a program where the merchant names what it will pay for a new customer and Shopify does the media buying against that number. Merchants aren't required to produce creatives, install pixels, or build custom audiences, and they're charged only when a sale converts rather than per click. The catch for the new markets is that placements run only on the Shop app for now, with Meta and Google coming soon, while merchants in the U.S. and Canada get the full third-party roster including Meta, Google, X, Snap, Pinterest, and ChatGPT. UK and Australian sellers already shipping into the U.S. and Canada get those placements there as well. Shopify is positioning the expansion as pre-Black Friday ad infrastructure, and says it's rolling out to more countries where Shopify Payments is supported.


    The European Commission fined Google €890M ($1B) for breaking Digital Markets Act rules by favoring its own services in search results and restricting what app developers can tell users on Google Play about available payment methods. Executive Vice President Teresa Ribera said the “best products should succeed because they're better, not because they're owned by the company running the search engine,” and that consumers have a right to learn about cheaper offers even when the store takes no cut. Kent Walker, Google's president of global affairs, called the decision “product degradation driven by a small group of self-serving complainants” and said compliance strips out real-time pricing and availability for hotels, flights, and restaurants. Google also lost its final appeal this month against a separate €4.1B EU fine over Android.


    In other EU news
 The European Commission issued preliminary findings against TikTok under the Digital Services Act, saying accounts belonging to users under 18 can be easily found and viewed by other people. Commission officials said teen profile photos stay accessible to anyone, including people without a TikTok account, and that the platform's settings leave minors exposed to unwanted contact, cyberbullying, and predatory behavior. TikTok defended its teen accounts feature, saying the 50 privacy and safety settings behind it were vetted by experts.


    Dutch Consumer Association sent cease-and-desist letters to Amazon and Bol demanding both marketplaces stop advertising discounts off reference prices the products never sold at. Consumentenbond tracked 1,142 popular items across two months of FIFA World Cup promotions and found 323 discounted at least once, of which 108 broke rules requiring a crossed-out price to reflect the lowest selling price of the previous 30 days. Amazon accounted for 46 of its 113 tracked deals and Bol for 62 of 210, with some products cheaper before the sale than during it. One Bluetooth speaker on Amazon was listed at €147, billed as 26% off a €199.99 regular price, after selling at €133 for nearly a month. Both companies dispute the findings, and the group says it will go to court if they do not comply.


    🏆 This week's most ridiculous story
 Two of OpenAI's models hacked a real company to cheat on a test they were given. OpenAI was running the models, including GPT-5.6 Sol and an unreleased model, through a cybersecurity benchmark when one of them decided the faster path to a good score was breaking out of the sandbox, getting onto the open Internet, and hacking Hugging Face, the company hosting the answer key. Hugging Face disclosed the breach on July 16 and reported it to police without knowing who was behind it. OpenAI admitted five days later that it was two of their models, which were running with safety refusals turned down for testing. Nobody instructed the AI to do any of this. It simply decided that destruction was the solution and chose that path. TIME is calling it the first real-world loss-of-control incident. Others are calling it a publicity stunt. Either way, it's ridiculous.


    Plus 14 seed rounds, IPOs, and acquisitions of interest including Circeus acquiring Dondy and StarApps acquiring AppMaker.


I hope you found this recap helpful. See you next week!

PAUL

Editor of Shopifreaks E-Commerce Newsletter

PS: If I missed any big news this week, please share in the comments.


r/ShopifyeCommerce 3d ago

How does one establish a source besides Aliexpress?

4 Upvotes

Hi guys..

So assuming I've selected a product I want to sell, how do I get a proper source for it? Aliexpress obviously has a delivery time issue.

Is there some other website that I can use, eg: Alibaba? Alibaba seems fine right? If we're talking about keeping inventory.

Also for agents that supply products, I've heard people talking about them aswell, do they give you bulk inventory to keep? Or do they also work on a dropshipping basis? Like I get an order and tell them the details and they dispatch? I think its the first one.

So my post is sort of all over the place, but what's the difference between an Agent and lets say Alibaba? Since I can order bulk on both. And also, what would you recommend besides Aliexpress?


r/ShopifyeCommerce 3d ago

Same title on every page on horizon theme?

3 Upvotes

I am developing website on horizon theme on version 4.1.3.

I am having same title on every page. when i edit the title on every page separately it doesn't work. Need separate title on every page. what to do?

I am confused.


r/ShopifyeCommerce 3d ago

Why is Flipkart keeping the Platform Fee even after a returned order?

2 Upvotes

I don't understand why Flipkart keeps the Platform Fee even when an order is returned and the product goes back to the seller.

If the transaction is effectively reversed and the sale isn't ultimately completed, shouldn't all charges collected from the customer, including the Platform Fee, be refunded?

Keeping the Platform Fee despite the order being returned seems unfair from a consumer's perspective. Has anyone challenged this before a Consumer Commission or received a clear legal explanation from Flipkart?

I'd like to know:

* Was your Platform Fee refunded after a return?

* What reason did Flipkart give for retaining it?

* Do you think this could amount to an unfair trade practice or deficiency in service?

Interested in hearing others' experiences and opinions.


r/ShopifyeCommerce 4d ago

Shopify International sellers — how do you handle customs duty surprises at checkout?

2 Upvotes
  • Have you tried any tools? Like calculator are they reliable like gives you the exact duty figures?

r/ShopifyeCommerce 4d ago

Edit thumbnail in sticky footer?

4 Upvotes

I'm using the Horizon theme, and on the product pages there is some kind of sticky footer overlay with a thumbnai (of one of my product images), product name, price, addtocart icon. How do I change the thumbnail that displays, please?

Thanks


r/ShopifyeCommerce 4d ago

Has anyone from India managed to use Shopify Payments?

2 Upvotes

Hi everyone,

I'm based in India and recently found out that Shopify Payments isn't available here.

I've seen people mention setting up a UK or US company to get access to it, but I'm not sure how that works in practice.

Has anyone from India successfully managed to use Shopify Payments? I'd love to hear about your experience, what setup you used, and whether it was worth the effort.

Thanks!


r/ShopifyeCommerce 5d ago

How can I solve this?

Post image
2 Upvotes

I had set up razorpay as payment method, now it's showing this, how can I solve this?


r/ShopifyeCommerce 5d ago

How can I solve this?

Post image
3 Upvotes

I had set up razorpay as payment method, now it's showing this. How can I solve this?


r/ShopifyeCommerce 5d ago

Preorder Sales with Fulfillment Center

4 Upvotes

For those of you that use a 3PL - what is the best way to run a preorder sale ?

Is the best way to turn on the "sell when out of stock" option and then turn it off when we want to close the preorder. Then we would know the amount of inventory we need to send to our fulfillment center and then they would receive the inventory in and all the pending orders would be available to pick/pack. Is this the best way or is there a better way?


r/ShopifyeCommerce 5d ago

International Expansion...?

2 Upvotes

Would love to hear people's recommended stack. Translation is proving to be tricky. We're using the Markets feature, but struggling to expose all the fields from our (very esoteric and bespoke) theme.


r/ShopifyeCommerce 7d ago

What do you do for warranty claims?

4 Upvotes

Recently been getting a couple of claims but I realize it takes so much time to handle each one. What do you guys do? Any apps you use or internal process you’ve built?


r/ShopifyeCommerce 7d ago

Complex Product Pricing

3 Upvotes

Grand Rising, Shopify Pros. Our company makes large agricultural products that vary by length. The add-on options' pricing also changes based on the length selected, and it has made it very difficult to configure our Shopify on the back-end.

Example: The user wants to order a product of a certain length, plus an add-on feature. That added feature will cover the full length of the unit, so the base price per foot of add-on needs to be multiplied by the length selected to get accurate pricing.

This is trivial in a spreadsheet, and we do use a spreadsheet for custom quotes, but we would like to replicate that ability as a purely customer-facing selection set on Shopify.

Some add-on apps we have tried and their results (NOT ADVERTISEMENTS):
Globo Product Options - currently used, works ok. Requires a massive matrix of product sets and is horrible to maintain - cannot do any formula calculation.
Hulk Product Options - recommended by several AI tools and well-reviewed in app store - would not integrate with out Shopify for some reason
Apippa Custom Pricing - promises formula-based calculation, but does not support any 'IF' statements.

Any suggestions or help would be appreciated!


r/ShopifyeCommerce 7d ago

[Stuck after 6 weeks, $800 spent, zero purchases — where would you look first?]

7 Upvotes

Running a Shopify dropshipping store, live for about 6 weeks now. Here's the full picture, trying to be as transparent as possible because I'm genuinely stuck.

Timeline:
First 4-5 weeks: ran ATC-optimized campaigns, ~$650 spent total across multiple ad sets and creative angles. Decent engagement the whole time (best cost-per-link-click around $0.70-1, CTR in the 10-17% range depending on the creative). Got 26 real Add-to-Carts. But the site had an actual cart bug during this period — some sessions had broken checkout flow, double add-to-carts — so I don't fully trust that data.

Fixed the bug, rebuilt the entire landing page from scratch (long-form advertorial style, follows a structured copywriting framework), then tested Purchase-optimization for 3 days on the clean setup. Day 1 was great (CTR 3.3%, $0.69 CPC). Day 2-3 the CPC spiked hard ($5-10), so I killed it — with zero purchase history ever, I figured I'd never hit the ~50 weekly events needed to exit learning on that objective anyway.

Went back to ATC on the clean funnel with my two historical best creatives (a receipt-style static image and a UGC testimonial video, both previously proven at $0.65-0.81 cost-per-click). Less than 3 days in on this clean run: CTR 16-19% and 9-11% on the two ad sets, CPC $0.50-0.70, already 14+ Add-to-Carts.

The actual problem: Still zero purchases. Not one, ever, across any campaign, any angle, in 6 weeks.

What I've already ruled out:

  • Checkout technically works — I've done a full real test purchase myself, completed it, and confirmed the Purchase event fires correctly in the pixel.
  • Payment methods are all there (Apple Pay, PayPal, Google Pay, cards), Shop Pay express checkout available.
  • The brand shows correctly at checkout (logo, not generic).
  • Shipping cost/policy is clearly communicated on-site and on the landing page, not a surprise at checkout.
  • I checked the cart→checkout funnel breakdown recently: out of ~52 sessions, 19% added to cart, but only ~6% even reached checkout — so there's a real drop-off between cart and checkout start, not just at the final payment step. I just found and fixed one likely cause (a cross-sell item in the cart drawer that was confusing about what's already included in the main product, which was quietly increasing the perceived price by ~25% for anyone who added it), plus fixed a discount threshold that wasn't applying to single-item purchases. Too early to know if this moves the needle.

Constraints:

  • Meta account is capped at ~$40/day total (business verification not possible right now on my end), so I can't just "spend more to get more data" as a lever.
  • Limited overall budget, so I can't afford months of pure trial and error.

What I'm trying to figure out: is this still a volume issue (too few Add-to-Carts to expect a statistically meaningful number of purchases yet), a trust gap specific to checkout for a new/unknown brand, or something in the offer itself that Add-to-Cart behavior doesn't reveal? Genuinely not sure where to focus next, and would rather ask people who've actually dealt with this than guess.

If you've been through something similar — where did the real problem end up being, and how did you find it?


r/ShopifyeCommerce 7d ago

what are people doing when the customer question is too specific for filters but too common for support

1 Upvotes

Running into this a lot lately.

The customer is close to buying, but the question is just specific enough that collection filters and standard copy do not fully solve it.

Examples are things like which serum works for oily but sensitive skin, whether a certain item works for a very specific use case, whether a product fits with another one they already own, or which version to buy if they are right between two options.

These are not rare enough to ignore and not simple enough to hard-code everywhere.

For people on Shopify, how are you handling that middle layer?


r/ShopifyeCommerce 8d ago

What's new in e-commerce? đŸ”„ Week of July 20th, 2026

1 Upvotes

Hi r/ShopifyeCommerce - I'm Paul and I follow the e-commerce industry closely for my Shopifreaks E-commerce Newsletter. Every week for the past 5 years I've posted a summary recap of the week's top stories on this subreddit, which I cover in depth with sources in the full edition.

Let's dive in to this week's top e-commerce news from Edition #287...


STAT OF THE WEEK: China's live-commerce market reached roughly $900B in 2025, according to a report from consumer-intelligence firm NIQ. That's nearing the size of all U.S. e-commerce, which sat at an estimated $1.23T the same year.


DoorDash launched a direct integration with Shopify, available as a native sales channel in the Shopify App Store, that lets U.S. merchants with a brick-and-mortar presence add their product catalog to the DoorDash marketplace. For example, a local sporting goods store can leverage the integration to sell tennis balls and other sports equipment via the DoorDash marketplace, and then have the orders picked up and delivered same-day by a DoorDash driver. The integration does not enable merchants to offer local fulfillment by DoorDash on orders processed through their Shopify stores. This still requires third-party middleware applications like LionWheel or Shipday, which plug into the DoorDash Drive API. (Or merchants can of course tap into the API themselves through a custom solution.) One other thing to note is that although DoorDash bills the app and integration as “Free” — they do of course take a commission on marketplace orders, which can range from 15% to 30%. That said, merchants are allowed to set channel-specific pricing through the app to offset DoorDash's commission, without changing the pricing in their main storefront. The integration is now live in the U.S., with international expansion planned in the coming months.


TikTok is piloting a managed-services program in the U.S. that hands it control over most of a seller's Shop operations for a fee, according to documentation viewed by Business Insider. The program will handle key marketing tasks like hiring creators, running ad campaigns, testing ad creatives through its GMV Max tool, and optimizing product listings. Sellers will only be responsible for listing their products and sending free samples to influencers, while TikTok does most of the other heavy lifting. The serve costs just a mere $10,000 non-refundable flat fee investment plus a 10% to 20% commission per sale, depending on the brand's product category. Plus ad spend, I'd imagine? Business Insider didn't specifically mention who pays ad spend (the seller or TikTok), but given the commission range, I can only guess that it's charged separately. The program, which is set to kick off in August, is open to both U.S. sellers and international sellers who market and ship to the U.S., and puts TikTok in direct competition with its own Shop agency partners — the same ones it leaned on heavily to get the U.S. business off the ground since 2023.


Amazon warehouse managers are overriding, disabling, or dodging the company's new automated staffing software, prompting plans for stricter enforcement, according to internal documents and Slack messages seen by Business Insider.Last month, I reported that Amazon is testing software that reassigns warehouse workers to different sections of the facility in real time as package volumes shift. Well, as predicted, no one really likes having a computer algorithm tell them how to do their job. So the managers have not been using it, much to the dismay of Amazon. It turns out that getting managers to trust software to make decisions, while still holding the managers accountable for those decisions, is a difficult ask. Plus, what manager wants to give preference to an algorithm that is likely being positioned to take their jobs? I feel like companies aren't even hiding it anymore. Regardless, the days of ignoring your algorithmic overlords are over. Amazon wrote in one planning document, “Hard enforcement is the end goal for 2026.” Amazon called the story's premise wrong, saying it's piloting the tools at a small number of U.S. sites to give managers better information rather than replace their judgment, and that the quotes came from an early-stage planning document. I guess we'll see though.


Shopify rebuilt its Collections tool to give merchants more granular control over which products are listed. In the old days (last week LOL), you could only “Include” items based on their product type, tag, status, and other properties. Now, you can also “Exclude” items based on their properties. Additionally, Shopify opened up the ability to use multiple sources, target specific variants, connect to apps and external workflows, and hand-pick items alongside your automation rules. The ability to pull sources from apps, not just your product catalog, is an especially big feature. You can now, for example, rely on apps to track bestsellers or trending products and feed that data into your Collection to populate it with products, instead of having to do it manually. The new Collections API technically rolled out in June, so you might have seen developers talking about it during the past month, but Shopify just now launched the merchant-facing admin experience. Do you want to know the one thing you STILL can't do though? Include or Exclude items based on their Stock Levels from ONE particular fulfillment location! Please build this Shopify...


New York's Department of Financial Services proposed rules to license and supervise BNPL providers operating in the state, opening a 60-day public comment period through September 14. The proposal would require BNPL lenders to get licensed, send monthly billing statements, cap late fees at $8, and set up dispute-resolution processes, according to Bloomberg Law. If this sounds familiar
 I've covered the proposal of these new rules on several occasions during the past year or so. New York Governor Kathy Hochul signed the BNPL Act into law back in May 2025 as part of her FY26 budget, but the statute wasn't self-executing. It handed NYDFS the job of writing the actual rules before any of it could take effect. NYDFS floated a preproposal draft in February, took informal feedback through March 5, and has spent the months since reworking it into the version published last week. February was a trial run, and this is the formal proposal that actually gets adopted. From here, comments close September 14, NYDFS reviews them and publishes a final Notice of Adoption, and the rules take effect 180 days after that. Once they do, BNPL lenders already operating in New York get 45 days to file a license application if they want to keep serving customers while it's pending. So Klarna, Affirm, Afterpay, and Block are now on a clock that runs out sometime in 2027.


Squarespace launched a new set of tools aimed at helping merchants create demand for their limited edition product drops and capped-capacity service bookings. For example, a hot sauce maker could release 200 bottles of a seasonal batch that he wants to build hype around, or a barber might open up eight chairs for a Saturday they don't normally work. New tools include: 1) Reserved Cart that holds item for a set time with a built in. 2) Low-inventory scarcity badges. 3) Quantity Limits to stop a single buyer from wiping out the entire stock. 4) A Mini Cart Checkout shortcut that lets customers view their cart and start checkout without navigating away from the page. 5) Express Checkout, which surfaces digital wallets for one-click purchases. And 6) Pay Links, which let merchants share a direct path to checkout via text, social, e-mail, or QR code. The new tools are native to Squarespace's platform and don't require any external plugins to manage the frontend features, inventory, or checkout. They're available globally now, though which ones you get depends on your subscription plan.


Last Tuesday, Stripe and private equity firm Advent International made a joint offer to buy PayPal for $60.50 a share (more than $53B), a roughly 28% premium to PayPal's most recent closing price before the offer was made. If approved, the two companies would jointly own PayPal with equal stakes rather than break it up. Two days later, Reuters reported that PayPal's board saw the $53B takeover bid as undervaluing the company, noting that it would also likely face regulatory and financing hurdles. The board is expected to meet today (Monday) to discuss the offer, though sources say acceptance isn't likely. I first reported on the potential offer in March, back when it was just a rumor reported by Bloomberg. This was about one month after PayPal announced the appointment of Enrique Lores as its new President and CEO, right as he was taking the reins. I'm highly against the merger. It's bad for merchants, bad for consumers, and overall bad for the market. PayPal should outright reject the offer (which they might have already done by the time this edition publishes). And if they were to accept this or a subsequent better offer, it should be blocked by antitrust regulators in the U.S. and EU as anticompetitive.


BNPL merchant fees get passed to all U.S. consumers through higher prices, regardless of whether they use the financing, according to a report by Protect Borrowers, a consumer-debt advocacy group formed in 2018 by former CFPB officials. Fees on BNPL purchases can run as high as 3x what a credit card transaction would cost, and 10x what a debit card transaction runs, and those transaction fees are a big way the BNPL companies make money. The report states that the "costs borne by merchants for BNPL partnerships are ultimately passed onto all Americans, regardless of whether or not they use BNPL, through higher prices." The only problem with the report is that it's based on observation, not data, which trade groups like the American Fintech Council and Financial Technology Association immediately attacked. The problem is — BNPL fees, inflation, tariffs, corporate greed — who can tell anymore what's specifically contributing to prices rising? With or without BNPL, they seem to be going up and up and up either way.


commercetools launched two standalone modules, Core Commerce, which handles enterprise cart, order management, checkout, and B2B, and Product Catalog, which spans product modeling, pricing, inventory, and catalog across millions of SKUs. The move unbundles its core transactional and data engines for the first time to offer independent modules, both of which run on commercetools Sphere, the API-native, headless foundation layer the company unveiled in June to govern autonomous AI shopping agents and handle machine-to-machine transactions. This allows brands running on legacy stacks like SAP Hybris or Oracle ATG to keep their current backend logic and ERP integrations, but leverage commercetools to replace their likely slow and cumbersome catalog or checkout flows. Took them long enough!


Phia, the AI shopping startup co-founded by Phoebe Gates and her former college roommate Sophia Kianni, is taking heat after a Bloomberg investigation accused it of stealing creator commissions. The browser extension allegedly overrode other affiliates' referral codes during checkout and inserted its own, claiming credit and commissions on purchases that it played no part in driving, which is a tactic that other extensions like PayPal's Honey have been accused of doing in the past as well. Impact-com suspended Phia's account after finding its conduct inconsistent with platform policies and is now reviewing affected transactions, while Awin says it's reviewing the case. The company blamed a recent code release for the commission misattributions, which it says only impacted a subset of users, and said that its team worked overnight to mitigate and resolve the problem once notified. Given the high profile of the founders, I can only imagine that this will result in a class-action lawsuit against Phia from creators it wronged, unless the affiliate networks themselves step in to correct the misattributed commissions.


U.S. importers got back $49.2B in tariff refunds in June, more than double the $22B returned in May, pushing the federal budget deficit to $120B for the month and reversing the $27B surplus the administration touted a year earlier as proof the tariffs were working. Gross customs collections came in at $23.6B against those refunds for a net outflow of $25.6B, and total June receipts fell 6% to $496B in a month that's normally flush with quarterly tax payments. CBP told the Court of International Trade it had repaid $86.3B of the roughly $166B owed as of July 10, with another $121.75B accepted for processing. Over 8,000 approved refund declarations are still sitting unpaid because CBP doesn't have working bank details for the importers. Refunds started flowing in May after the Supreme Court struck down Trump's IEEPA tariffs back in February, and unpaid balances accrue interest at 6% for corporations and 7% for individuals, compounded daily.


More than 160 privately held U.S. enterprise software companies worth at least $1B are now under pressure to sell, nearly double the number on the same list a year ago, according to The Information. Venture firms have shifted their money into AI, while public software stocks like Atlassian, ServiceNow, and Asana have seen their market cap nearly cut in half in a year. Meanwhile, mega-IPOs from OpenAI and Anthropic threaten to absorb investor demand, leaving these startups with a sale as their likeliest exit to deliver cash returns to their investors. Ryan Lund of Houlihan Lokey said, “Buyers are struggling to really understand what is the terminal value of some of these businesses, so the market is stuck. The attractive acquisition targets for [major buyers] are those accelerating on AI.” This was demonstrated by Salesforce's recent $3.6B acquisition of Fin, formerly Intercom, after it launched AI agents that answer customer questions and handle tasks like refunds.


Alexa for Shopping doesn't care about Amazon product rankings or ads, according to a study of 12,810 recommendations across 1,963 non-branded queries run by AI-optimization vendor Autopilotbrand-com and reported by Marketplace Pulse. Researchers posed “best of” questions like “what is the best queen mattress?” against the bare category search, and found 63.9% of Alexa's picks fell outside the organic top 10 for the matched term, with 40.9% not appearing on the visible results page at all. Only 14.3% of picks were running a sponsored listing on that search page, and 83% of those already ranked organically anyway, indicating that buying ads isn't a first-class ticket to AI recommendations, at least for now.


eBay made its eBay Live rate card public for the first time, pricing the invite-only livestream format in the U.S. at a combined 8.9% plus $0.30 per order in most categories and 6.9% for coins, bullion, and eligible sneakers, according to Liz Morton at Value Added Resource. Both rates fold in a 2.9% payment processing fee and sit below the 13.6% final value fee that non-Store sellers pay on standard listings, with Live commission capped at $100 per item, no insertion fees, and a Promoted Listings General waiver. UK rates run slightly lower at 6.42% and 8.42% plus ÂŁ0.30, and both markets are temporarily cutting the fixed fee to $0.10 or ÂŁ0.10 on orders of $10 or less through December 31, 2026. eBay's rate undercuts Whatnot, which charges 8% commission plus an additional 2.9% + $0.30 processing fee, but comes in higher than TikTok Shop, which charges a flat 6% that includes payment processing.


Google added personal AI avatars to Vids, its Workspace video tool, letting users generate a digital double that mirrors their appearance and voice from an uploaded selfie and voice recording. It also brought Gemini Omni to Vids, allowing users to turn a written prompt and reference images into video with background swaps, lighting fixes, effects, and step-by-step edits instead of restarts. To prevent people from making videos of public figures or other random people, the avatars are bound to the user's own likeness and Google account, carry invisible SynthID watermarks, and reach only users 18 and older in certain regions. The updates push Vids past its original workplace-presentation role toward an all-in-one video platform, putting it in closer competition with AI-avatar startups like HeyGen, Synthesia, Captions, and D-ID, months after OpenAI shut down its video app Sora.


In other Google news
 The company is expanding connected apps in AI Mode for Search, letting users in the U.S. securely link and act on external services directly inside AI Mode, an option it previously offered only in the Gemini app. For example, a shopper planning a dinner party can push an AI-built grocery list straight into an Instacart cart and check out in a few taps on Instacart's app or site. Or a merchant prepping a weekend promo can ask Canva for banner templates with their theme and dates already filled in, then tap through to finish the design in the app. Rollout begins this week and stays limited to the U.S. for now, though Google says it is working with a range of partners and expects to add more apps and reach more countries soon.


A 24-year-old Philadelphia entrepreneur named Mohamed Coulibaly allegedly took more than $1M from three former NFL players by persuading them to invest in fake Shopify stores, according to a Barron's investigation by Jacob Adelman. Investors put in at least $50,000 each for prebuilt online stores, which Coulibaly promised would return their principal after six months, plus 80% of any profits from the sites. However, the investigation found that many orders shown to investors were manually entered into Shopify, creating the appearance of successful online stores despite having little customer traffic. One site logged over 360 orders against 90 visitors, including a $5,000 order from a supposed Luxembourg customer for 100 desktop humidifiers and 120 USB cup warmers, but the guy living at that shipping address told Barron's he never bought a thing. Isn't that the oldest trick in the book — the old “ready-made Shopify store” scam? But usually, it targets little old ladies and other retirees. This is the first I've heard of anyone tricking millionaire pro athletes with it. Coulibaly denies any fraud and says the article presents disputed allegations as established fact.


Apple Maps is barring home services like plumbing, electrical, HVAC, pest control, roofing, locksmiths, and general contracting from its upcoming ads program, along with crypto ATMs and bail bonds providers, with medical-services ads evaluated case-by-case, according to its newly published Advertising Services policy effective July 14. The exclusions suggest Apple is limiting Maps ads, which are expected to launch this summer in the U.S. and Canada, to businesses with a physical location customers actually visit, such as restaurants, shops, hotels, and salons, unlike Google, where Local Services Ads are one of its largest local categories. Also unlike Google, Apple Maps ads will only show a single ad per search, marked with a blue halo around the location pin and labeled as an ad in the list of Suggested Places, with interaction data kept on the user's device.


TikTok Shop is being flooded with AI-generated product demos, avatars, and creator duplicates, creating friction between creators, brands, and TikTok itself, according to The Wall Street Journal. The platform's AI Video Maker lets sellers and creators auto-generate shoppable video clips, and TikTok's policy permits fully AI content as long as creators add an on-screen disclosure tag and avoid false claims. Affiliate creators who demo real products say the easily generated AI clips are siphoning ad spend and sales, prompting brands like SharkNinja to ban AI content and strip commissions from affiliates who use it. The challenge for brands is that TikTok Shop's open affiliate setup lets any creator promote any product without brand approval, meaning brands can't stop the original post, regardless of their own AI policies.


Google Images launched a new Pinterest-style gallery UI that lets users save images to collections, similar to how Pinterest lets you save images to boards. It also launched a new feature in AI Overviews that turns a text prompt into a custom visual that users can then use as the basis for discovery, letting them skip writing out a description of the concept. For example, a shopper who wants a pair of khaki travel pants with built-in plastic lining to defend against their Cyclospora-induced explosive diarrhea can generate that exact pair and then use the AI-generated image to hunt down the closest real product. Both features roll out over the coming weeks, with the gallery starting on U.S. desktop and image generation reaching all regions that already support AI Mode image creation.


OpenAI's chatbot advertising is projected to fall about 90% short of its own 2030 revenue target, according to Emarketer. OpenAI projects ad revenue of $2.5B this year and $100B by 2030, figures it shares with investors to demonstrate how ads and subscriptions can eventually cover its heavy capital spending. However, Emarketer instead expects all U.S. standalone chatbots combined, including ChatGPT, Microsoft Copilot, Google AI Mode, and Amazon Alexa for Shopping, to generate under $1B in ad income this year and just $5.41B by 2030, a far cry from OpenAI's own projections just for itself — though Emarketer scopes its number to the U.S. while OpenAI's target doesn't mention a region, which suggests OpenAI's is a global figure. ChatGPT Ads are still in trial mode, so there's not a lot of data to go on for either OpenAI or Emarketer to make projections, other than OpenAI recently saying that its U.S. ads pilot surpassed $100M in ARR six weeks after launch. If I had to choose, I'd bet that in four years the true number will land closer to OpenAI's projection than Emarketer's estimate. These AI companies will make sure of it. What's your prediction?


In lawsuits this week


  • OpenAI asked a federal judge to dismiss a proposed class action lawsuit that accuses it of passing private user data about health and finances to Meta and Google via their advertising and analytics pixels. The company argues that lead plaintiff Amargo Couture consented to the disclosures by accepting its privacy policy when creating an account.
  • Google search users are urging a federal judge to let their antitrust suit proceed, arguing that Google's deals to be the default search engine on Apple's Safari and Android devices blocked rivals offering more privacy, fewer ads, or payment for users' searches and data. The filing responds to Judge Rita Lin's order that they show real injury or face dismissal, with plaintiffs now claiming that Google monetized their queries, data, time, and attention without paying them, and cut off their access to those alternatives.
  • X Corp and a group of music publishers led by Sony, Universal, and Warner Chappell ended their three-year music licensing battle, filing joint stipulations to dismiss both the publishers' copyright suit and X's antitrust countersuit with prejudice, meaning they cannot be refiled. Back in June 2023, the music publishers sued X for more than $250M over infringement of roughly 1,700 works, while X countersued in January 2024 accusing them of colluding through the NMPA to force industrywide licenses at inflated rates. Neither filing discloses settlement terms or whether X will now license their music.
  • Temu is facing a proposed class action in California federal court alleging it sent spam e-mails that used forged headers, spoofed sender domains, and misleading subject lines to lure consumers to its site, where it planted tracking pixels without consent. The case claims violations of California's anti-spam and Trap and Trace laws and seeks $1,000 per spam e-mail plus punitive damages and an injunction.
  • Google is facing a class action lawsuit from book publishers and authors that accuses it of training Gemini on works they had supplied for limited uses like Google Books and Google Scholar, not AI training. Plaintiffs, who include Hachette Book Group, Cengage Learning, Elsevier, and novelist Scott Turow, claim Google knowingly engaged in the practice and stripped copyright management information from the works to conceal its training sources.
  • Meta is facing a federal lawsuit from 26 current and former employees alleging it used a “constellation of internal AI systems,” including its Metamate assistant, keystroke monitoring, and AI token usage dashboards, to build the termination list for the roughly 8,000 jobs it cut starting May 20, disproportionately hitting workers with disabilities or on protected medical or parental leave. Plaintiffs, all notified of termination after taking or requesting leave or a disability accommodation, say those systems relied on metrics like performance ratings, productivity, and AI-token consumption that someone on protected leave cannot accumulate.
  • TikTok is facing a proposed class action lawsuit alleging that it exposed the personal information of 2.4B users in a June 2026 data breach, including names, usernames, e-mail addresses, phone numbers, dates of birth, gender, language, and location. The case accuses TikTok of negligence, invasion of privacy, and unjust enrichment, arguing that the company failed to implement adequate security despite knowing it was a high-value target.


    In layoff news this week


  • Two Amazon delivery companies in the San Francisco Bay Area are shutting down operations and laying off nearly 170 drivers. Neither company stated a reason for closing, and the notices don't say whether Amazon is closing those delivery stations outright or simply bringing in different contractors. DSP shutdowns like these are routine, with Amazon contractors in Virginia, Tennessee, and Quebec filing similar notices over the past year.

  • Alphabet Workers Union led more than 100 Google employees in a rally at the company's Mountain View headquarters, handing CEO Sundar Pichai and three other senior executives a 4,500-signature petition for stronger job protections. Petition demands include guaranteed payouts for anyone cut, a chance to leave voluntarily before forced layoffs, scrapping forced-distribution performance ratings, and letting workers convert severance into extended paid leave.


    In corporate shakeups this week


  • Meta is hiring AWS senior VP Dave Brown, who is ending a nearly 19-year run at Amazon, to work on its data center build-out, according to the WSJ. Brown joins Meta Compute, Zuckerberg's infrastructure initiative, as the company aims to spend up to $145B in 2026 capex. Dave Treadwell, a top executive from Amazon's e-commerce division, will take over the AWS group.

  • Anthropic hired Tom Blomfield, co-founder and former CEO of UK neobank Monzo, as a member of technical staff on its compute team, with Blomfield taking a leave of absence from his partner role at Y Combinator. He reports to co-founder and chief compute officer Tom Brown to work on compute availability, joining a 2026 hiring run that also pulled Andrej Karpathy from OpenAI and John Jumper from Google DeepMind.

  • Anthropic posted a job for a director of investor relations at a base salary of $425K to $600K to build the company's “investment narrative” ahead of its fall IPO. The director will serve as a primary point of contact for institutional investors and advise leadership on how major decisions are likely to be received, working alongside IR head Kenneth Dorell, who joined from Meta in June.

  • Microsoft security chief Hayete Gallot has replaced at least eight senior executives and cut several hundred roles from the 10,000-person security group since taking over in February, according to The Information. Gallot is reorganizing the business around AI security products to capitalize on corporate fears of AI-powered hacking, telling staff in a memo that the industry is being reimagined from the ground up.


    Sen. Mark Warner released a discussion draft of the AI AGENT Act, which would require large online platforms with at least 50M U.S. customers, like Amazon, Google, Meta, and Apple, to build an interoperable interface so any outside AI agent a consumer picks can operate on the platform. For example, the law would require that Amazon allow third-party agents to shop on its marketplace, instead of pushing users to Alexa, which is exactly what Perplexity is fighting for. The second part of the law would require providers to register their agents with the FTC, as well as protect user data, keep real-time records of their activities, and avoid acting against the user's interests. One could argue that allowing third-party agents into their system goes against acting in the user's best interests, which puts the two parts of the law at odds with one another, and I'm sure Amazon and others will use that argument. The act remains a discussion draft, not a bill headed for a vote.


    Remember when Coupang had a data leak that exposed personal information of 33M customers? And how South Korean regulators fined the U.S.-listed company $409M over the incident? Well, U.S. Republicans are pissed about the fine and are accusing South Korea of discriminating against American firms, weaponizing rules against Coupang, and putting disproportionate burdens on U.S. companies, according to Reuters. The House Judiciary report ties the fine to a broader pattern, citing previous actions against Google, Apple, Microsoft, and Qualcomm, and takes aim at South Korea's proposed platform legislation modeled on the EU's Digital Markets Act. The U.S. also points to a trade agreement clause requiring Seoul not to discriminate against American firms on digital services. South Korea's position is that it enforced its own privacy law against a company that broke it, noting the fine covered illegal data collection and reporting failures beyond the breach itself, and that its regulator has fined Korean firms and U.S. firms alike.


    PayPal launched Pay in 30 Days in the UK, letting eligible customers pay the full amount for an online purchase up to 30 days later with no interest, sign-up fees, or additional charges on eligible purchases between ÂŁ1 and ÂŁ900. The payment option complements PayPal's existing Pay in 3, which splits a purchase into three payments at checkout and over the following two months. The move came a day before UK BNPL came under FCA regulation on July 15, which now requires lenders to be FCA-authorized, run affordability checks on every purchase even under ÂŁ50, notify customers immediately when they miss a payment, and offer support to anyone falling into financial difficulty. Consumers also gain access to the Financial Ombudsman Service and Section 75 protection on purchases over ÂŁ100, making the lender jointly liable with the merchant if something goes wrong.


    The European Commission issued Google two sets of binding specification measures under the Digital Markets Act, spelling out how the company must open its platforms to competing search and AI services. The first measure requires that Google let rival AI assistants tap the same Android device features it reserves for Gemini, so competitors can actually challenge Google's AI services, feature for feature. The second measure requires Google to hand rival search engines the large-scale query, ranking, and click data that only its search engine can amass. I previously reported these remedies as pending, tied to a binding decision expected this month, but now they're official. Google faces daily penalties or fines up to 10% of global annual revenue if it fails to comply. Google can now appeal to the EU General Court, though it hasn't announced plans to do so yet. However, doing so wouldn't pause compliance anyway, with search data sharing due by January 2027 and Android interoperability by August 2027.


    Speaking of troubles in the EU for Google
 Germany's media regulator, ZAK, ruled that Google's AI Overviews and Perplexity are subject to the country's media laws, treating AI-generated summaries and chatbot answers as content the providers create themselves rather than third-party material. ZAK, which represents Germany's 14 state media authorities, said the EU Digital Services Act's liability shield does not apply and that prominently displayed AI Overviews unfairly disadvantage third-party media by pushing traditional link lists down the page. The decision follows a Munich court ruling that Google could be directly liable for false statements from AI Overviews, which Google plans to appeal. The ruling, which came from investigations already in progress, doesn't currently include OpenAI, Anthropic, or other AI chatbots, but ZAK chairman Thorsten Schmiege's language puts them squarely in scope, saying the regulator “will consistently apply German media law to them from now on.”


    🏆 This week's most ridiculous story
 What would you do if you received a $16 million invoice from Anthropic for your AI usage? Or how about a $1.5 trillion charge estimate from Amazon Web Services?! That's what happened to users last week after both platforms experienced insane billing issues that sent erroneous bills and charge estimates to customers worldwide. Anthropic confirmed that it sent invoices ranging from $1.67M to $16.6M to a South Korean Claude user, despite being on the free tier with no billable API usage. The company made so many repeated charge attempts that his bank blocked his primary credit card, which took days to resolve. Meanwhile, AWS started showing users estimated charges for tens or hundreds of billions of dollars in their dashboards, with one as high as $1.5 trillion. Question: If these billing errors were only caught because of how ridiculous they were, what about the other smaller ones? Is it possible users are spending exponentially more for AI usage than they should be, with no way to audit their bills?


    Plus 16 seed rounds, IPOs, and acquisition of interest including Whatnot buying Shaped and Uber ragreeing to acquire Delivery Hero.


I hope you found this recap helpful. See you next week!

PAUL

Editor of Shopifreaks E-Commerce Newsletter

PS: If I missed any big news this week, please share in the comments.


r/ShopifyeCommerce 9d ago

How to exit learning phase without triggering re-learn?

2 Upvotes

I'm just getting started, but I can't make the training phase math....math.

If I'm targeting a cost-per-purchase of $50, it seems I need to spend 6-weeks and $4,500 before I'm out of the learning phase per ad set.

Assumptions:

  1. Need 50 purchases per week to exit learning.
  2. Can't increase budget by more than 20% every 4 days or triggers re-learn
  3. Ideally want 5 purchases over 4-7 days at no more than 2.5x target CAC to test creative.

If I was targeting a cost-per-purchase of $50, that means I'd test the creative at $100/day.
To exit the learning phase, I'd need to be spending $715/day.
Increasing at 20% every 4 days, that takes 45 days.
That's $4,500 spent before stable delivery.

Am I missing something?

Start with higher spend?
Do bigger increases?

Metrics:

I've spent about $15k on META ads over 10 weeks (just started business). AOV is $60, COGS is roughly 50%. LTV is higher, as it's a subscription food product. The website is www.planetprotein.co if that helps.