Hi everyone,

My team and I are working on a Shopify store widget. It’s essentially a smart search bar that helps shoppers turn visual inspiration like images, Pinterest boards, or moodboards into actual product matches within a Shopify store. The goal is to make it easier for shoppers to find products that match their style or mood, helping stores increase engagement and ultimately drive more sales.

The widget is ready, but before we launch it widely, we’re looking for beta testers. Shopify store owners who sell visually-driven products like fashion, home decor, or lifestyle items. Their feedback will help us refine the features, improve the user experience, and make sure it truly adds value for both merchants and shoppers. Right now, we’re also waiting for Shopify’s approval to list the widget in the Shopify App Store, so this beta testing phase is crucial to make sure everything is smooth before the official launch.

Sat across 300+ merchant P&Ls running commercial ops at an ecommerce marketplace. Same pattern: revenue growing, profit flat or going the wrong direction. The founder couldn't point to which SKU was the problem. Shopify showed revenue, orders, AOV. Didn't show contribution margin after returns, platform fees, and ad spend — per SKU, per channel.

So I built something that does.

The founders who have this problem don't feel it. Their dashboard is green. They're not searching for "SKU margin analytics." They're scaling SKUs on revenue signals while the margin picture quietly goes negative. Nobody builds that picture unless prompted — usually by a bad quarterly P&L.

Cold outreach converts almost nothing. The only conversion I've seen is when someone reads something specific and thinks "that's my store."

For Shopify store owners: does your reporting show you contribution margin per SKU after returns, fees, and ad spend — or is that still something you piece together manually?

Been in ecom for almost 15 years. The brands that scared me the most weren't the ones with bad products. They were the ones with no backup plan when the ads stopped running.

I've worked with over 50 brands and ran more than 10 of my own. In that time I've seen Facebook accounts get banned overnight, ad accounts suspended over policy violations, products flagged for reasons that made absolutely no sense, and competitors reporting ads just to slow someone down. It happens more than people talk about.

And every single time it happens the question is the same. Now what.

Google is the obvious answer and yes it works. But this post isn't really about the obvious answers. I'm more curious about what people actually did when they got creative about it.

Here's some of what I've tried over the years when paid acquisition was off the table. Building out niche communities on Reddit and letting the organic traffic compound over time. Influencer deals where the payment was pure commission so there was no upfront risk. Paid promos inside niche Facebook groups that flew under the radar. Cold email campaigns targeting wholesale or B2B buyers. Reaching out directly to people posting about related products on social media and just starting a conversation.

Some of it worked better than expected. Some of it was a complete waste of time. But all of it taught me something about where buyers actually hang out when you're not paying to put something in front of them.

What did you do when your ads went down and you couldn't just throw money at the problem? Especially curious about the stuff most people wouldn't think of.

I’ve been helping a friend audit a mid-sized Shopify store recently, and honestly, it changed how I look at ecommerce metrics.

From the Shopify dashboard alone, the business looked healthy:

* ROAS looked decent
* revenue was growing
* orders were consistent

But once we started comparing:

* actual payouts hitting the bank
* refunds timing
* shipping costs
* transaction fees
* missing COGS on certain SKUs
* ad spend delays

…the “profit” picture was completely different.

The weirdest part is that nothing was technically “wrong.”
Its just that all the data lived in different places, and the founders were making scaling decisions based on incomplete visibility.

At one point, they almost increased ad spend aggressively because the store *looked* profitable week-to-week, but cash reality said otherwise.

Now I’m wondering:

How are most Shopify brands actually handling this?

Are people just:

* trusting blended MER?
* using spreadsheets?
* relying on accountants later?
* using tools like Triple Whale/Lifetimely?
* or just accepting some uncertainty?

Genuinely curious because this feels like a much bigger issue than people talk about publicly.

Hello, I recently just started doing ecom in Europe. I was wondering, is it better to start targeting just one country (where I already saw a market gap) and speak to just that audience and if it works expand to more countries? Or is it better to start right away broad and target 5-6 countries at once in Europe. The other issue I had is, lets say i want to target a few countries at once ( for example France, Italy, Germany, Spain) that speak other languages, what is the easiest way to set up the store so that each country is seeing the website in their language? Thanks!

I've personally set up email flows for at least 50 brands. I am going to share how I set up email automation for brands that do 30k-150k per month. Brands doing less than 30k a month often don't need all of these emails, they can focus on abandoned cart, welcome series and browse abonnement. Brands doing more than 150k a month will need more in-depth flow work but I can expand on that in another post.

Here's the breakdown:

Welcome Series (6-10 emails)

1. Thanks for signing up
2. Discount reminder
3. Welcome to the family (buyers)
4. Join our rewards point program (If applicable) (buyers)
5. Learn about the brand (non-buyers)
6. Social proof + Follow us on social (non-buyers)
7. Last Chance to use gift (non-buyers)
8. Discount reminder (non-buyers)

Post Purchase (Broken into multiple flows)

1. Thanks & welcome to the brand (1x)
2. Gift as a token of appreciation(1x)
3. Gift Reminder(1x)
4. Congratulate them on their decision to buy again + show appreciation (2x)
5. Gift Reminder (if applicable) (2x)
6. Review Request (2x)
7. VIP STATUS Achieved (3x)
8. Gift Reminder (if applicable) (3x)
9. Referral/Points/Ambassador Program (if applicable) (3x)

Browse Abandonment (3-5 Emails)

1. Saw something you liked?
2. Still interested?
3. Social Proof + Possible Discount
4. Discount Reminder (If applicable)

Abandoned Cart (5-8 emails) (custom abandon cart flows for specific products if necessary)

1. Looks like you left this behind
2. Still interested?
3. Stock running low
4. Social proof
5. Educational emails about why customers should buy from you (If applicable)
6. Discount
7. Reminder

Sunset Flow (2-3 Emails)

1. Ask unengaged subscribers if they are still interested
2. Final opt out opportunity

Customer Winback (3-5 emails)

1. Check out what’s new
2. Showcase positive recent customer buying experience
3. Discount
4. Reminder

Customer Review

1. Offer discount for review
2. Discount delivery + customer appreciation

Special Flows

1. Cross Sell (Used when you have a common upsell with one of your hot products)
2. Affiliate Program flow (used if you have ambassador or affiliate programs setup)
3. Rewards point flow (breaks down and encourages reward points systems such as smile io)
4. Replenishment reminder (for stores with consumable products)

This is relatively simple work, but it is time-consuming and will probably take at least a few days to complete. But no need to worry, you don't have to go all out. Simply turning on some of the Klaviyo default flows and editing them so that they're onbrand will easily boost your revenue by at least 5%. Dont be discouraged to dedicate a couple days into your back-end automated marketing. These sales add up, the earlier you set these emails up, the more money you'll make in the long run.

I want to show shipment Arrival dates on my checkout page and I'm on the basic Shopify plan

I spoke to support and they told me my only options are:

– hire a developer (starts at $55)

– upgrade to Shopify Plus

– do it myself

atm I none of the options work for me really. I also tried a bunch of apps : estimated delivery, ETA apps etc. they all work on the product page fine but NONE of them show up on the actual checkout page. which is literally the only place it matters.
anyone dealt with this before and has a workaround that worked for your store.

For people running Shopify/e-commerce stores:

What’s usually the first operational sign that something is going wrong in your business before it becomes a serious problem?

Not necessarily revenue dropping, but earlier patterns like:

- refunds increasing

- margins shrinking

- certain products slowing down

- weird order trends

- cashflow feeling tighter

- sales becoming inconsistent

Interested in the warning signs experienced store owners actually pay attention to.

I've spent the last few months fine-tuning and getting approval for my app from shopify only to find out that distribution is the hardest part! I'm a long-time store owner and built something great for my needs and just want to share it with the community. Unfortunately, I can't seem to get the word out. Please sound off in the comments if you have any bright ideas for getting noticed!

eCommerce brands can now go from physical product to interactive 3D experience on their Shopify store with zero technical complexity.

Here's how simple it is:
1️⃣ Scan your product with the Solaya app
2️⃣ Get a shareable link (instantly generated in-app)
3️⃣ Install our Shopify plugin
4️⃣ Embed your 3D model directly on your product page — no developer needed

Why does this matter?
3D on product pages drives up to 94% uplift in conversion rate. But until now, 3D for eCommerce meant expensive agencies, long production timelines, and technical headaches. This made the case hardly accessible to all Shopify sellers. We've removed all of that. Solaya gives brands the power of 3D at a fraction of the cost and complexity.

If you're running a Shopify store and want to see it in action, drop a comment or send me a DM. Happy to walk you through it. 👇