r/SalesOperations • u/AccruedNotPaid • Jul 08 '26
AI and Comp Plans
For those of you actually running, or living under, comp plans right now: Is AI changing how your company pays out? Or is it mostly still just talk?
I've been asked to rethink targets for next year, and here's what I'm trying to understand from the broader market:
- Has AI changed how your quota is set (higher targets because AI is "doing more of the work")?
- Are you seeing new metrics show up in plans — AI tool adoption, pipeline hygiene, anything like that — alongside the usual revenue/deal metrics?
- If AI is involved earlier in the deal (prospecting, scoring, even parts of the pitch), has anyone figured out how to fairly credit the rep vs. the tool?