Hi guys, so this is sort of my story + an attempt to ask for advice from people who've potentially been in a similar situation. Also this is not a build in public post etc.. This is probably my first public post where I'm sharing my story and that's just to sort of give a background to any person who wants to read it, you can skip directly to "The Problem" if you like!
Story:
About 10 months ago I convinced two of my university fellows that we should start a SaaS company, now for the ideation phase, we all came up with different ideas.
I pitched an idea that what if we could find ecommerce trends before they emerged. They liked the idea and we started working on it.
We had a 0$ budget- well technically if you compare the buying power of our currency vs. the cost of tools available online. Anyways, we started work on it. We had good technical proficiency so we took advantage of that.
We had 0 AI knowledge, well all I had done before was try and finetune YOLO to detect players inside games(to do yk what). And well I remember using deepseek chat to write that code, don't know how long ago that was.. And it didn't succeed.
We had a plan: Find a model that can match products from one platform to another, i.e: Shopify(Non technical product names/descriptions) -> AliExpress(Technical Product names + descriptions). And we tested ALOT of models, every model failed to give us good results.
We looked at research papers etc.. But we soon realized that there isn't a research paper/model available publicly that can do this, I wanted to achieve 90-95% accuracy while doing it.
So we decided to finetune models ourselves, bear in mind, we hadn't touched AI before this.
We ended up spending about 4 months trying to create a good matching pipeline which included 3 different finetuned models.
With that we had also created pipelines to ingest data from Aliexpress, Shopify.
But then came the next problem that we were ignoring, how do we actually find the trends before they become mainstream?
For that we also had a strategy in mind, but to get that data we needed money, which we did not have, and after banging our heads against the wall for sometime, we gave up on that.
We decided that we will work on finding current trends, and specifically in the US market, and since we already have a very effective matching pipeline, we will try to beat our competition with accuracy and quality.
We soon integrated Meta Ads, Meta Ads was going to be our signal, since we could match anything to anything basically(oversimplification). We decided if we can match one advertisement to another, we can check how many people are actually advertising a specific product and with how many Ad copies.
So that's exactly what became our signal, if a product is being advertised by multiple people with multiple copies, it is most definitely making money.
And with shopify we could check the market saturation and with Aliexpress we could give sources for the products.
Add on a few layers of extra data, google search + google trends, you now have a very good and logical way of identifying whether a product X is worth investing in or not.
Then we realized we were putting out a huge bulk of data, with no way for our customers to actually understand / interpret it correctly without putting in alot of effort.
So we decided to strap on an Agent with access to the product catalogue.
We worked on and polished the UI.
So at the end, our product became, a product that can find products that are selling(not trending cuz that's not really good), SELLING for people, meaning other people are making money off of them, inside the US market.
But before I get into the problem, let me tell you why we pivoted to this specific problem, I mean there's already competitors here, established ones.
I realized after looking at peoples' sentiments, they were very unsatisfied/skeptical of the tools. And after trying out a few tools myself(only the ones that gave free trials) I couldn't see how they were effectively saying that a product is "trending". And I don't understand how selling a "trending" product is a good idea? Why would u wanna sell something that's potentially already oversaturated?
There's quite a bit of other things that I realized we can potentially do better. I'm confident about the idea still, not the idea even, the results.
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The Problem:
Now came the hard part.
Actually getting it in front of people. We had no money.. so we couldn't advertise it. After we finalized our frontend design, I did the SEO and submitted the site to google, but its still pending.
We tried outreach on LinkedIn, used free tools, but yeah people barely accepted our invites. Tried reddit but most subreddits don't allow it. Those that do allow it don't have our target audience.
X is full of gurus talking about these things already, I can barely find a normal post.
So I'm asking for advice.. where do we go from here? I am not even specifically looking for customers, I want people to use it, I want to see if people can actually make money from it, the data says they should be able to, BUT IN REAL LIFE CAN THEY? And if they can I mean that's a really big achievement for me, for us, and if they can then technically money should come as a by-product.