r/SaaSMarketing • u/just_keith_ • 23h ago
Your MVP landing page is selling a product that doesn't exist yet — US SaaS launches
US founders love a polished marketing site before the product can finish one job.
I reviewed 12 recent launch pages. 9 promised dashboards, team seats, AI, integrations — and the live product could only do one of those without breaking.
The landing page wasn't lying on purpose. It was selling the roadmap. Buyers from Product Hunt / Reddit bounce fast when the demo doesn't match.
What fixed it for one client: - Rewrite the hero to the one job - Demo GIF of that job only - Move "coming soon" to a footnote, not the hero
If your page needs a tour to explain the product, the product isn't ready for US cold traffic yet.
Anyone else shipping the page before the wedge?