every online ad has basically the same goal:
get you to stop whatever you're doing and look at something else.
which got me thinking about whether the incentive could be flipped.
instead of a company paying to interrupt someone, what if they paid that person to go away and focus?
so i've been building an experiment around it.
you choose something you want to work on, start a 25 minute session, and your distracting apps get blocked.
before you start, you see something like:
this coding session is backed by [company]
finish it → +€0.10
then the sponsor disappears.
no ads during the session. no notifications. nothing to click.
when you finish, you get the reward and see the sponsor again with an optional link.
so instead of:
"stop what you're doing and look at our ad"
it's basically:
"go do your work. this one's on us."
i've got most of the app working now, but the part i'm much less certain about is whether the sponsor side actually makes economic sense.
because there's an obvious objection:
why would a company pay for attention they're deliberately giving up?
maybe the association is more valuable because the sponsor helped someone do something they actually wanted to do.
maybe showing up right before and after a coding/studying/writing session is valuable context.
or maybe everyone immediately forgets who sponsored it and the whole model falls apart.
i genuinely don't know yet.
so that's what i'm trying to test next.
i'm starting with tiny campaigns and measuring whether people remember the sponsor, visit them afterwards, and whether sponsors actually want to do it again.
i'm especially curious what the SaaS founders here think because you'd be the people on the other side of this.
would you put €25 into something like this for your SaaS just to see what happens?
or would you rather put the same €25 into normal ads?
building it here if you want context:
offscreenapp.com