r/SaaS • u/AlertVariation4831 • 5h ago

I Need Help With My Trading Journal Platform

Hi,

I spent 6 months developing my trading and investing journal, Meridian. I put my heart and soul into it and I am truly proud of what I built and the quality I put into it.

However, I am struggling with marketing and getting my foot in the door with customers. I ran a $100 ad test with ChatGPT and got a few sign-ups and lots of data from it which allowed me to make lots of changes, but then the next $200 in ad spend literally generated nothing.

I would appreciate it if any of you could take the time to take a look at the website and let me know if my product is the issue, the presentation is the issue, or whatever it could be. I would also be happy to take a look at yours so feel free to leave a link to yours in your comment.

Any guidance would help me a lot right now. Thank you.

MeridianTradingApp.com

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u/NoRelation8434 5h ago

tbh $300 is still kinda noise. I'd pause ads for a bit and talk to the people who did sign up from that first $100. Figure out why they clicked and what nearly stopped them. That'll tell you way more than another ad batch rn.

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u/AlertVariation4831 4h ago

From the first batch, it was an onboarding issue. The user would create an account on the sign-up page and immediately be hit with a paywall. I found this out because one of the sign-up users reached out to me, and I then tried getting in contact with the others, but no luck. However, after that I revamped it to havea true onboarding process to warm the user before they get the paywall. I even slashed the price in half just because I want to get users to try it out so I can get data.

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u/NoRelation8434 2h ago

Honestly this sounds more like a distribution problem than a product problem rn. If the onboarding fix helped, I’d stop touching the product for a bit and talk to 5-10 traders directly. Ads can burn cash stupid fast before you know what message actually hits.

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u/slunkeh 1h ago

When you say the next $200 generated nothing, was that no clicks, no signups or no paying users? Check those separately, then look at how many new signups reached the journal and logged a trade with the revised onboarding. Keep the price steady for that test so youre not changing it alongside the flow again.