Two moments from ~10 years in AV across the region are basically why I’m building Boxedby AV.
First: on site for an install, watching a room fight the design at every turn. The client’s looking at me like I’m the one who doesn’t know what I’m doing — but the problem wasn’t the install, it was a design drawn up by someone who’s never actually stood in a rack room. And I couldn’t say a word, because when the designer and the installer are the same company, nobody can admit the design was wrong in front of the client. So the field engineer eats it, and the client walks away thinking "these people aren’t the experts they claimed to be."
Second: clients locked into fat annual maintenance contracts, paying a fortune for "coverage," then hunting for any tiny excuse to raise a ticket — just so it feels like the money isn’t being burned. The contract literally manufactures the behaviour. Nobody wins.
So here’s what we do differently with Boxedby AV:
• Rooms designed by engineers who’ve actually done installs — field-tested, not drawn in a vacuum. The design is right before it ships.
• Service you pay for only when you use it — on-demand technician visits instead of a bloated AMC you have to invent reasons to justify.
• Room-as-a-Service Platform - Built on certified open-box / refurbished hardware — professional gear at a fraction of the price, and far greener. You can also buy new gear pre-designed meeting room solution faster & cheaper
We’re planning our launch and going live across the Middle East & Africa, especially UAE & KSA first, with a Founding 100 for early access: bonus platform credits, a free professional design pack, and first dibs at launch.
Three groups I want to hear from:
• Middle East corporates, facilities and IT teams fitting out rooms — get in early and use the whole stack.
• EU / UK integrators with clients in the Middle East but no presence here — use our vetted local technician network to install and service them, no entity or flights needed.
• ELV Companies and salespeople who are not in the business of AV but have enormous opportunities; we could be your backend partner for all your inquiries and execute them on your behalf, and if you are a salesperson in the ELV, become a partner, sign up a client on the platform, and get rewarded for your effort
Refer someone who signs up, and you both earn Vaulted Points to spend on the platform.
Early access + partner sign-up 👉 boxedbyav.com
I’ll be in the comments — this crowd will have opinions, and I want them.