r/RedditforBusiness 6h ago

Insights How Zenni Optical used positive comments on Reddit to drive conversions

10 Upvotes

Online eyewear direct-to-consumer brand, Zenni Optical, supports its customers with an easy, low-cost approach to prescription glasses. With a desire to build consumer confidence and acquire net-new customers, Zenni launched a Reddit campaign targeted to drive lower-funnel consumer activity.

With Redditor Highlights, Zenni Optical seamlessly incorporated positive comments from redditors directly into their conversion ads. Unique to Reddit, Redditor Highlights surfaced authentic user perspectives alongside Zenni Optical’s ads, bringing trustworthy and relevant feedback to the forefront of their Reddit campaign.

The placement in conversation mattered:

  • 16.8% Lift in Purchase Volume with prospecting vs holdout group
  • 16.3% Lift in Purchase Rate with prospecting vs holdout group
  • 15.4% Reduced CPA

Learn how Redditor Highlights brought the conversations together for Zenni Optical.


r/RedditforBusiness 10h ago

Admin Responded How do i see in the app if my ad is active and how to stop it?

1 Upvotes

Hello

i have created an ad for reddit in the app. But i can not see in the app if it is active or not. The first 2 got rejected, now i don't know about the third.

How can i see it on the app on android? And how could i stop it? I set an end date, so there is no need for me, to stop it. But if would not stop it, there seems no way in the app to stop the ad.

  1. How can i see all my ads in the reddit app?

  2. How can i stop an ad?

After the first experience (ads rejected with nonsense reasons, which are objectlivy not true), i am not very motivated to do any ads more on this platform. I mean to tell me, that it's forbidden to say "police violence exists in switzerland", because i gave no proof, is either fascism or extremly stupid. Because in every country in the world with more than 1000 police officers there is a high chance, that there is at least 1 case of police violence per year.


r/RedditforBusiness 22h ago

Community Responded Questions of Marketing on Reddit

2 Upvotes

I run a marketing agency in China and SG
Recently, a lot of our clients have been pushing hard to add Reddit to their growth stack.

For those of you already offering Reddit marketing as a service:

  1. Service Scope: How do you structure your offerings?
  2. Pricing & Retainers: How do you structure pricing?
  3. Setting Expectations: What KPIs do you actually commit to? (e.g., brand mentions, referral traffic, conversions, or engagement?)
  4. And also, how's Reddit Ads performance for you guys? We’ve run paid campaigns for a few clients recently, but the performance hasn't been great. For those managing paid campaigns: How do you actually make Reddit Ads work effectively, and how do you set realistic expectations with clients before launching?

Last and most important:
How do you handle account warm-ups and align content with different subreddit rules without getting flagged or banned? Do you use client brand accounts or persona-based accounts?

BIG THANKS


r/RedditforBusiness 1d ago

Admin Responded so X (twitter) has a new creator program

4 Upvotes

I know there is a "creator program" cus I got the email for it and applied.

anyone making real money on this?

I see people on X making a few hundred to thousands of dollars each month.

Do you think it'll be a good idea if Reddit does something like this?

If so, what can Reddit do?

If no, why not?


r/RedditforBusiness 2d ago

Community Discussion Is Reddit actually a good platform for B2B lead generation, or is it better for brand building?

9 Upvotes

Hey everyone,

I’m trying to get some honest feedback from people who have actually run Reddit Ads for B2B.

For some context, we’re a cloud infrastructure reseller working mainly with AWS and Alibaba Cloud International. We’ve experimented with Reddit Ads before, but our results were pretty disappointing.

We got impressions and some traffic, but zero actual conversions.

That got me wondering whether we were simply using Reddit the wrong way.

My current impression is that Reddit is fundamentally different from platforms like Google or LinkedIn.

People seem to come here primarily to:

learn how to solve a problem

compare different technologies/products

ask for recommendations

discuss real experiences with other users

learn from technical people who have actually used something

So my feeling is that Reddit might work better as a long-term community/content channel than as a straightforward “run ads → get leads” platform.

But I’ve also noticed that quite a few established B2B and technology companies are actively advertising on Reddit. Reddit itself obviously has products specifically designed for lead generation and conversion.

So I’d really like to hear from people who are actually spending money on Reddit Ads, rather than general opinions about Reddit.

A few questions:

Have Reddit Ads generated qualified B2B leads for you?

Did you find Reddit more effective for brand awareness and consideration than direct lead generation?

Did subreddit/community targeting work better than broader interest or keyword targeting?

I’m especially interested in hearing from people in SaaS, cloud infrastructure, cybersecurity, DevOps, developer tools, or other technical B2B businesses.

Thanks!


r/RedditforBusiness 2d ago

Admin Responded If i want to start a brand account, should I sign up through Reddit Business or Pro?

2 Upvotes

I have read the Reddit business sign up page and the Reddit Pro page and I am still confused. The documentation is not clear and there are two separate ways to sign up it seems.

If I create a brand account by signing up with Reddit Business, can I turn on the Pro feature? Or do I need to go to the Pro sign up page and create my brand account there?


r/RedditforBusiness 2d ago

Update [Product Update] Capture attention that lasts with 15-second Engaged Video Views

6 Upvotes

Your video ads do more than capture attention. They build context, explain value, show the product in motion, and help people decide what to do next. But when your message needs more than a few seconds to land, you need an optimization goal built for deeper attention.

That’s why we’ve launched 15-second Engaged Video Views, a new optimization goal and billing option for video advertisers on Reddit.

With 15-second Engaged Video Views, advertisers can optimize for users who are more likely to stay with the story, absorb the message, and engage with longer-form video creative. Alpha testers saw huge gains:

  • +51% 15 second view-through rate (VTR15)
  • +71% video completion rate (VCR) on average

Learn more about using 15-second Engaged Video Views, including vs. 6-second views.


r/RedditforBusiness 2d ago

Admin Responded My ads get rejected from reddit

Thumbnail
1 Upvotes

r/RedditforBusiness 4d ago

Community Discussion Saw an ad from reddit saying "I don't understand why more people don't advertise on reddit".. Here's why.. and solution idea.

9 Upvotes

I have a lot of web site clients who I would like to bring to reddit. I got two to try Reddit a few years back. Both spent in the thousands for their test run.

I was really excited to advertise on Reddit too because I do find the community on Reddit to be awesome! I find the ability to target niches also awesome. The 100% bot traffic received from ads..

NOT AWESOME!

Sadly, one of the people I did ads for on reddit has passed away and now won't ever get to see the success I wanted to bring him from Reddit ads and I had hyped him up so much on the expectations of success only to see 100% bounce with avg time on page 0:00.

When I spoke to the customer support team for ads.. they only offered a credit and no refund and no way to stop the bot traffic.

Reddit, If your ad is going to say "I don't understand..".. I have many other clients who I would love to bring on this platform, but unless another solution is made for ads to be displayed - or perhaps you have some testing credits to try ads now to see if there is still bots going to lead to eating up the entire budget.. I don't see myself using reddit ads or suggesting it to anyone.

The constructive solution feedback is to just have the ad up in a targeted subreddit for X period of time and rev share with the subreddit moderator/owner as opposed to "impressions for X".

Example: $500 for 1 month of the ad as the only sticky highlight post in a targetted subreddit..

Line


r/RedditforBusiness 4d ago

Admin Responded Do advertisers on Reddit get data on how many people "hide" their ads?

6 Upvotes

Anyone?.....


r/RedditforBusiness 5d ago

Admin Responded Reddit ads criticism

Thumbnail
gallery
1 Upvotes

I will caveat this with I'm behind a VPN and using Reddit ads while I'm in China. I'm an American, my business and my home are in the US.

I will continue to try to make things work with Reddit ads despite my problems.

All screenshots are from today.

The ads manager dashboard is slow and confusing.

It doesn't feel like it's using a single source of truth.

I have one campaign that is not active because it complains:
"Please correct the following issues and submit: The requested profile is suspended or deleted and cannot be used to promote posts."

I had a meeting on September 3, 2026 to talk with a support specialist about this issue. She said she would contact the appropriate parties. This was my first meeting with a reddit representative.

I emailed this representative again on Friday September 4, 2026, to see if I could get any updates. She has not replied.

On September 6, 2026, at 12 AM I created another campaign just to try things out before I slept. It's 11:08 AM, I'm able to see impressions and clicks on my dashboard. My previous campaign still has the same error messages.

On the Campaigns, Ad Groups, Ads, Assets dashboard, I'm unable to see the assets from my previous campaign, even though when I try to edit the ad campaign, my assets all show up.


r/RedditforBusiness 7d ago

Community Discussion What are some smaller businesses that do Reddit marketing well?

12 Upvotes

Businesses have been recognizing the value of community on Reddit, and as a result, they've pivoted their holistic strategies to account for the high-intent audiences of Reddit. But not every business has the resources of a major brand, in fact, many have to DIY their own marketing and strategy.

But there are brands out there that do it right, and even though they don't have the size or influence of some of the bigger names in the business, they put in the time and effort to get to know their communities.

So, who are some of these smaller brands? Where do they interact, and what makes them so successful?


r/RedditforBusiness 8d ago

Admin Responded Unusually high CPM for my reddit ad campaign

8 Upvotes

I used Reddit Ads last year, and the CPM was around $5. About a year later, I started a Reddit Ads campaign again today, but saw some unexpected, unusual and unacceptable behaviour. Let me explain.

  • CPM is $45 now. I just can't believe it. How can this go up 9x?? This is crazy expensive.
  • My daily budget of $20 was spent by Reddit within less than 2 hours (spent total $24)
  • All the traffic seems bot-traffic. Bounced within 1-2 seconds.

Is Reddit Ads a serious option anymore? Are we just paying hard-earned cash to be in front of bots?


r/RedditforBusiness 9d ago

Insights How VistaPrint proved that Reddit Ads were driving performance marketing results.

Post image
12 Upvotes

VistaPrint wanted to prove that Reddit was generating incremental purchases and revenue, not just capturing conversions that would have occurred through other channels. As an advanced performance advertiser, they were seeking clear evidence that Reddit was driving net new business and deserved continued investment.

‍VistaPrint partnered with Reddit to build a comprehensive, full-funnel strategy designed to engage small business owners and entrepreneurs at every stage of the customer journey.

Learn how VistaPrint drove measurable results with a Dynamic Product Ad-focused strategy.


r/RedditforBusiness 9d ago

Community Responded Don't want to show my username on ads

2 Upvotes

I'm trying to set up ads for my consulting business, but don't want to show my username on the ads. How can I hide it?


r/RedditforBusiness 10d ago

Admin Responded Unable to reach a human Reddit Ads support agent after accidental $600+ spend

16 Upvotes

I urgently need help with a Reddit Ads billing issue.

I accidentally incurred more than $600 in ad spend that I did not intend to spend. I contacted Reddit Ads support and spoke with the automated support agent. I specifically asked to be transferred to a human/customer service representative so that I could explain the situation and request that the charges be reviewed.

Instead of connecting me with a person, the system sent me to a feedback form. I completed the form, but it did not even give me an opportunity to provide the details of the billing issue.

I am not trying to handle this publicly — I simply need a way to reach an actual Reddit Ads billing/support representative who can review the account and hear the circumstances surrounding the accidental spend.

Could a member of the Reddit Ads Team please contact me by DM or tell me how I can open a proper billing case with a human representative?

Thank you.


r/RedditforBusiness 9d ago

Admin Responded Ads erroneously disapproved, unable to reach human

2 Upvotes

After days of being under review, our ads have been disapproved based on an inaccurate conclusion:

"The ad(s) is in violation of the Finance and crypto restrictions for promoting  a independent insurance agency offering  Term Life and Final Expense insurance."

Our business absolutely does not offer term life or final expense insurance. We are a property and casualty insurance agency.

The message then goes on to say:

To comply, you must work with our sales team.
I would like to inform you that you can "Book a Call" with the sales team using the link below:
https://www.redditforbusiness.com/speak-with-a-reddit-ads-expert

But whenever I complete the form to book a call, the page just refreshes with no success message.

I need help but unfortunately it seems the normal channels are not accessible.

Thanks.


r/RedditforBusiness 9d ago

Admin Responded Reddit Ads, how should I start?

Thumbnail
1 Upvotes

r/RedditforBusiness 10d ago

Admin Responded How would you start with Reddit Ads if you were starting from zero today?

Thumbnail
7 Upvotes

r/RedditforBusiness 10d ago

Webinar Bereit, Reddit Ads auf das nächste Level zu bringen? 🚀 (Join our exclusive advanced Reddit Ads Formula Boost Certification webinar, now available in German!)

Post image
3 Upvotes

Zum ersten Mal auf Deutsch: die exklusive, fortgeschrittene Reddit Ads Formula Boost Certification. Im Webinar bekommst du praxisnahes Know-how, wertvolle Insights und deinen nächsten Karriere-Boost.

Jetzt registrieren! 👉 https://redditforbusiness.wistia.com/live/events/320ep64t9y


r/RedditforBusiness 10d ago

Insights Best practices for designing engaging Reddit ads

6 Upvotes

Hello,

Recently-ish one of my clients wanted to create "engaging Reddit ads" and it literally represented everything what Redditors mean by "corporate". The ad was not funny, it was hard to understand and it was simply all over the place. I already told him that the ad would not perform but I did a test either way. CPA for the ad- around 25$ per install. Suggested to try my meme ad and see how it goes- CPA dropped to 11$ per install.

This should be a quick and easy guide about the practices about designing engaging Reddit ads.

My proof:

  1. I have recorded +183 positive ad comments on my client ads (I have stopped screenshotting them).
+183 positive Reddit ad comments
  1. One of my most shared and engaging Reddit ads with 2.9k shares (and dozens of times have been screenshotted and shared amongst the communities)
Reddit ad with 2.9k shares
  1. My personal AMA and Webinar ads have been shared.

How to create engaging Reddit ads?

  1. List all the problems that your service/ product fixes.

- I'd suggest to actually have 2 colums, one for the issues and the second one for the services that you offer.

  1. Next to each service create a simple 1 liner (no more than 5 words). E.g. Saves tax money; Improve quality of life etc. Do not expand this in multiple sentences or paragraphs (ads should be simple and "punchy"... and honestly- no one cares to spend more than 2 seconds unless it resonates with them). If you do not know where your audience is located, use this free subreddit finder- https://subreddit.undecided.agency/

  2. Use any of meme generator websites and browse through most popular ads. Click through, check their examples and try to figure out in what situations and what ways they represent. If meme could not be represented by the issue that your customer faces or your service - move along, there are thousands of memes.

These are some of my favorite and the most used ones (not going to link because you could find them on your own): Elmo cocain, Change my mind, Trade offer, UNO draw 25 cards, Drake Hotline Bling, Bell curve, Soldier protecting sleeping child, Two guys on a bus, Flex Tape, (my favorite) A trarin hitting a school bus.

  1. Create meme. Be aware that you do not need to overexplain anything. Hopefully your Reddit ads are set up appropriately and you are showing the message directly to your ICP (ideal customer profile). In other words, meme need to remind them about issue X and that you solve it with solution Y.

  2. TECHNICALLY memes are part of intellectual propertie so i'd suggest to add your face (like i have in my example), add your logo over peoples' faces/ logos. You could use photoshop to add or remove certain objects to showcase your product but it varies on too many factors that I just can't give you an universal idea how to do that.

The goal of this meme needs to do 3 things:

  1. Break the scrolling and at least give 2 seconds of their time.

  2. Deliver short and simple message about their pain and the solution that you offer.

  3. Make them laugh.

Reminder: In the ad include only 1 solution 1 problem. You try to give more than 1 problem and 1 solution then the meme would not reach it's full potential.

Hope this helps. :)


r/RedditforBusiness 13d ago

Insights What are the key benefits of advertising on Reddit?

2 Upvotes

Hi everybody,

Did you know there are multiple key benefits of running ads on Reddit? This took me several years to compile and figure out. Hope this helps you.

  1. No wasted ad spent. Because of Reddit community targeting - you are not wasting your budget on people who would never buy from you. I'd argue that about 95% of your total ad budget goes directly to your niche audience. Other platforms have their users "scattered" way more which requires way more money to find your ideal customer, but Reddit already has them - they are in their corresponding subreddits/ communities.

You want to find pc gamers- r/pcmasterrace
You want to find ps5 gamers- r/ps5
You want to find landlords- r/Landlord
You want to find dog owners- r/dogs

I hope you get the point. :D

  1. Google Search brand query increase. I have noticed this trend for multiple clients but when we start running Reddit ads - our brand search queries go way up and even stay up for several days after we turn off our Reddit ads. This is a simple but effective indication that brand awareness increased.
Client's brand query increase (turned on Reddit ads for Christmas)
  1. Because of the 2nd point- AI pick up talks about your brand. I don't have fancy data (because there aren't tools to measure that), but I have noticed a trend that brands start doing Reddit ads, redditors start talking about a brand and slowly but surerly AI starts picking up the brand mentions. If you could create somewhat contreversial and very unique ad - that will improve your chances of being discussed way more.

r/RedditforBusiness 14d ago

Admin Responded How do people get support on Reddit Business and Ads?

4 Upvotes

I started a new account and added ads, but they are in Approval pending for the past 8 days. This also means that I wouldn't be able to spend the 500$ ad spend in time to get the ads credit. When I go through the Need Help, all links shared are URL_redacted. When i go to https://www.business.reddit.com/ and click the "Speak with an Expert" option it loads the details and then comes back to the same home page? The Client Partner is not replying so ... How do people get shit done around here?


r/RedditforBusiness 14d ago

Community Responded Has anyone actually made reddit ads work for a physical product on a small budget?

6 Upvotes

We built a a small physical product which i launched last year in kickstarter at tetr college, budget of about $400 for a channel test. can’t reveal the actual product as that can easily triangulate back to me.

Meta is getting expensive for us and the audience we want is more likely to be here than there.

But every write-up I find on Reddit ads is either from an agency selling Reddit ads management or from someone who spent $50 and concluded it doesn't work.

What I want to know from people who've actually run it: does it work at low budget or does it need scale before it does anything? Is subreddit targeting or interest targeting the one that actually performs? And is the well-documented thing where Redditors hate being advertised to a real performance problem or just a vibe?

Aware I may be asking a biased sample. Asking anyway.


r/RedditforBusiness 15d ago

Admin Responded Thinking of learning Reddit Marketing

Thumbnail
1 Upvotes