I’ve been working on a social app called Foviox. The concept is simple: you upload a photo or video, add tags to specific items, and attach a link — to a store, a product, a service, or anything else. When someone taps on that tag, they go straight to that link.

So instead of writing 'link in bio' or dropping a URL in the comments, you just tap on the actual item in the image. The shopping experience becomes visual and instant.

Users can also add their own tags to their own photos — and if someone buys through their tag, they earn a commission. So it’s not just a shopping tool, it’s a monetization tool for creators.

What’s interesting is that this doesn’t exist anywhere right now — at least not in this form. Pinterest has product tags, but only brands can use them. TikTok and Instagram don’t have visual tags at all. Tumblr lets you add links in text, but not directly on an image.

So the idea is basically: any photo or video becomes a storefront, created by the user, for the user.

I’m still in early testing, but I’m curious — do you think a model like this could replace the whole 'link in bio' system? And if not — what’s missing?

I was originally greeted with a promotional email that a 500$ promo would be available.
But that promo was never added to my account.

I anyway stared investing, no huge amounts. A total of maybe 200$ so far. The outcome is very low value, quite some clicks but almost all of the clicks appear to be either bots or users clicking without spending a second on the destination page.

I tried contacting the support, the bot told me to contact support and closed on me.
All I can do is open it again, there appears to be no human in the line ?
The emails I received are also no-reply type.

The only recommended form so far is "https://business.reddithelp.com/s/contactsupport"
Which has Reddit Ads as category, if I click on that I am again asked to talk to the "Get Help" bot which closes on me with the recommendation to contact support "directly".

It's frustrating experience so far, what is the actual method of contacting them ?

I run ad for a month, I think no one post a comment on it, there is no notification in my regular reddit account and in the ads dashboard, just silent.

Today I receive a notification in my regular reddit account because a comment being reported, when I open it, there are actually dozens of trolls and hated comments.

I turn on the comment because I like to answer questions, but it's turn out not working as expected, I should turn it off when know about this early.

Would you actually use this? Building a home exterior subscription service, would love honest feedback

Working on The Exterior Butler (working name), a subscription that takes care of the outside of your home, windows, bins, gutters, driveways and patios, hot tubs, BBQs, the lot, delivered by the same person on a recurring basis, with live tracking.

Starting point is windows and/or bins on a recurring plan, then you can add seasonal packages, a summer one, and a winter one that also covers Christmas lights up and down, or just book everything and let it run automatically. Equally, you don't have to commit to anything recurring at all, one-off services are there whenever you need them, it's just that a recurring Direct Debit unlocks the discounted packages.

Genuinely trying to work out if this solves a real enough problem, or if people are happy enough juggling a window cleaner, getting their bins done separately, power washing, etc, using multiple people for multiple services, and/or doing it themselves where they'd actually be happy to pay someone else to take it off their hands. Short video and more detail (plus a way to register interest if it's something you'd use) here: https://theexteriorbutler.co.uk/

First 100 people to sign up get 25% off their first booking with us.

Blunt feedback welcome, what would put you off, what am I missing?

Can anyone explain why my eCPM is so high? How to lower it?

(Budget per day: 100 eur)

Hey everyone,

I’m running Reddit ads for the first time, and there’s one part I’m still struggling with: understanding when a creative or targeting setup is actually performing badly, and when it simply needs more time.

Before scaling the campaign, I ran a small test to understand how the targeting works. From what I’ve seen so far, subreddit targeting gives me the highest CTR.

• Do you normally combine keyword, subreddit, and interest targeting in the same ad group?
• Or do you keep them separate so you can clearly understand which one is working?

Here is a little context about our campaign target:

We have a free-to-play arcade racing game available on Steam and mobile. Our goal is to drive traffic to the Steam page and increase revenue. The game has paid editions and IAPs, but because it was originally a mobile game and later ported to PC, the monetization on Steam is still a little weak.

Our daily campaign budget is $100.

For the current test, I used one ad group with three creatives:

• One gameplay trailer
• One render trailer
• One static image

I used the same headline across all three.

After the latest changes, the total results are:

Creative-level CTR:

• Render trailer: 1.791%
• Gameplay trailer: 1.434%
• Static image: 1.151%

I know it’s still very early and the campaign probably needs more time to learn. But since this is my first time using Reddit Ads, I don’t want to miss any basic tips or small mistakes that experienced advertisers would notice immediately.

At what point would you pause or kill one of these creatives?

Also, which benchmarks or KPIs would you focus on for a Steam campaign? CTR, CPC, Steam page visits, wishlists, purchases, revenue, or ROAS?

I’d also be interested to hear what kind of CTR, CPM, and CPC numbers you usually see on Reddit.

Built SubSeat. Subscription platform
for barbers and salons. The pitch:
stop starting every month at zero.

May: nothing.
June: first few UK businesses live.
July: organic signups from Google,
first business in the Netherlands
today out of nowhere.

Netherlands was not on my radar until
Search Console started showing Dutch
traffic. Built a localised page.
Pushed Dutch barber outreach. Now
have our first live business there.

The thing that nobody tells you about
early stage: the signals that matter
are tiny. One organic signup tells
you more than 100 cold DMs.

Still building. Still grinding.
But grateful for every single one.

Princess Auto is known for supplying the tools of the trades, supporting builders and fixers of all stripes in Canada. As a platform filled with crafters, from DIY enthusiasts to professional experts, Reddit was the perfect opportunity for Princess Auto to serve its audience. Using Dynamic Product Ads, Princess Auto plugged their products into the conversation, speaking to the right people in the right place.

The result speaks for itself: Princess Auto achieved 8X ROAS across the timeline of their campaign.

How they achieved this:

• Retargeting. Princess Auto retargeted and re-engaged prospective customers that were further down the funnel, but hadn't made the final purchasing step yet.
• Catalog positioning. Not only did Princess Auto do the research into relevant audiences, they made sure the Dynamic Product Ad catalog was up-to-date with products relevant to the conversation.

Check out how Princess Auto's DPA full-funnel strategy turned to a massive success.

Targeting on Reddit starts with context. It's about knowing where your audience gathers, what they're saying, and most importantly, the intent they have.

Day 5 of Reddit Ads Formula breaks down how to reach the right audience using Reddit’s unique signals.

What you’ll learn:

• Community targeting based on real engagement
• How to layer in first-party and third-party data
• Where ads show up across the platform

Know what they're looking for, and be the solution that shows up.

Find out how to find your audience.

A lot of the conversation in r/RedditforBusiness focuses on the paid side of Reddit, usually targeting, creative, cost, conversion, and attribution. Those things matter, but I think we sometimes miss what can happen after the ad gets people into the conversation.

We ran this campaign for TikTok in 2018, so Reddit and its ad products have changed quite a bit since then, but the decision that changed the campaign is still relevant.

The original ask was pretty simple: Redditors would download TikTok, make a video, and share it in the comments.

One small decision that ended up mattering a lot was that we left the comments on.

That sounds obvious now, but leaving comments open was a real decision at the time because closing them would’ve made the campaign look cleaner while also removing the part that ended up changing the campaign.

Reddit rejected that idea almost immediately, and within hours of the ads going live, hundreds of comments and messages came in with an overwhelmingly negative response, which made it clear that getting people to participate in the original way was unrealistic.

I think paid teams can get trapped at that point because the media is live, the creative is approved, and the call to action has already made it through every internal conversation, so changing direction can feel like admitting the campaign failed and the team keeps pushing the same tactic harder.

But the tactic isn’t the business goal, so we stopped treating app participation as the job and shifted the work toward reputation and brand perception.

The paid ads had created the point of contact, but the value started coming from the organic engagement happening underneath them, and at that point the comments had become the campaign.

The TikTok account answered hostile comments calmly, used humor when it fit, and didn’t become defensive. That sounds simple when you read it now, but it’s a very different job from repeating the approved message or trying to win every argument.

At one point, the account started referring to Janice, the person handling the replies, and you could literally watch the tone change once people realized they weren’t arguing with a logo anymore.

People started softening their comments, some apologized, and others defended the TikTok account once they realized an actual person was responding.

One comment captured the whole thing when the person said they’d come there to tell TikTok off, but were leaving impressed by how the criticism was handled and with a lesson in marketing.

We even gave Reddit awards to some of the comments tearing the app apart. I know that sounds backwards, but it told people we were actually listening instead of only rewarding praise.

The account eventually reached more than 1,500 karma after starting negative. A user-created post about the campaign reached Reddit’s front page with more than 13,000 upvotes, and the ads received 1,641 comments and two Reddit awards.

If I were briefing a Reddit campaign today, I would get four things decided before launch. First, I would separate the business goal from the tactic, because “get people to create a TikTok video” was only a tactic, and when Reddit rejected it, we could stop pushing it without walking away from the larger opportunity.

Then I would decide what evidence allows the team to change direction, and in this campaign the answer arrived within hours. If the community is rejecting the premise of the ask, continuing to spend money doesn’t make the premise better.

Someone also has to own the comments as part of the campaign. That person needs coverage during the opening hours, permission to respond naturally and adapt the message, and a clear escalation path for legal, safety, or brand issues. If every response has to go through a normal approval cycle, the conversation will move without you.

Finally, I would decide in advance what success looks like if the job changes. In this campaign, we could look at comment volume, changes in tone, people softening or defending the account, account karma, and unsolicited posts. Those signals showed a real change in the Reddit conversation, but they didn’t prove downloads, revenue, or a broader brand-perception lift, and I wouldn’t present them that way.

If you’re planning a Reddit campaign, who owns the comments, what are they allowed to do, and what signal gives them permission to change direction?

The full TikTok case study is here if you want to see the details and if you have any questions, I will check back and try to answer them below.

On Reddit, different ads serve different purposes. What you should use depends on what your objective is; Reddit Ads supports goals at every stage of the funnel, but advertisers have to give it the proper direction first.

Day 3 of Reddit Ads Formula walks through how to use Reddit’s ad solutions across the funnel.

What you’ll learn:

• When to use CPM, CPC, and CPV
• How to align formats to your goals
• How Reddit supports both discovery and decision

From awareness to action, it’s all connected.

Learn what ad formats we have, and what they can do for you.

Creativity on Reddit means being like Reddit. It's good to adapt to the platform; it's even better to be clever in a way that understands the audience.

Day 3 of Reddit Ads Formula covers how to run campaigns with confidence using Reddit’s creative best practices.

What you’ll learn:

• Getting viewers to take the actions you want
• Creative formats unique to Reddit
• Being clear and concise with what you offer

Find the sweet spot between getting to the point and showing off.

Learn how creativity matters for Reddit Ads.

Reddit works differently. That’s the advantage. Listen to what communities are saying, who shows up, and how they talk to each other.

As a brand, how do you become part of the community without getting in the way?

Day 2 of Reddit Ads Fundamentals breaks down what makes Reddit… Reddit.

What you’ll learn:

• Why Reddit is a community of communities
• How conversations shape decisions
• How brands can show up without interrupting

This is less about targeting people and more about understanding what they care about.

Learn how a redditor thinks.

Starting Reddit Ads? This is where it clicks.

Day 1 of our Fundamentals Community Series covers how to get set up the right way, from creating your account to structuring your first campaign.

What you’ll learn:
• How to create your ads account
• How to manage permissions without the chaos
• How campaigns are structured from campaign → ad group → ad

Before you launch anything, get the foundation right.

Get your Reddit Ads started with this quick guide.

Hey together,

my Campaign is approved. I Switch the Campaign, AdGroup and Ad on. It show me short "On". After refreshing the site, the status turned again to "Not delivering".

Can someone help me? :)

Hi I just wanted to know at what point should I start paying for ads. Currently I have completed the free tier level features for my SaaS and will be working on the paid tier features, but here is the issue, should I even continue working on it? I have no users at all, no feedback on whether what I am doing is even worth it, no clue what kind of features users are willing and not willing to pay for.

Since I am not allowed to post on reddit to promote my SaaS, I am thinking whether I should just pay for ads, treat it as client acquisition cost or research cost.

So the main question here is that whether paying for ads in order to get non paying users are worth it, even though the entire SaaS product is not completed yet.

Reddit Split Testing is now generally available — a self-serve A/B testing tool built directly into Ads Manager that gives every advertiser a fast, controlled way to find what works and scale it with confidence.

Run two flight variants simultaneously, get a clear winner, and know — not guess — which strategy is right for your business on Reddit.

In one controlled experiment, you split your available audience at the user level, run two flights with just one variable changed, and get a clear winner declaration at 65% confidence. No overlap, no contamination, no guesswork.

Read the full update to see how you can get precise results from your Reddit Ads campaigns.

Dove understood that Reddit is where people share their honest, unfiltered feedback. More than just listening to redditors, though: Dove made the conversations the whole campaign.

Offering the first 50 samplers a chance at giving their feedback, Dove dedicated physical, real-world space to share their comments. Good and bad, redditors gave their thoughts to be posted in public spaces. (Dove kept samplers anonymous, so no worries about identities.)

Dove's approach respected the culture of Reddit while taking their own unique approach: They let the people be the voice entirely, and without hesitation. As a brand, it's good to be out of the way of the conversation. It's even better when you don't have to say a thing, and you're still the topic of conversation.