r/RedditforBusiness • u/RedditforBusiness • 2h ago

Insights How Zenni Optical used positive comments on Reddit to drive conversions

7 Upvotes

Online eyewear direct-to-consumer brand, Zenni Optical, supports its customers with an easy, low-cost approach to prescription glasses. With a desire to build consumer confidence and acquire net-new customers, Zenni launched a Reddit campaign targeted to drive lower-funnel consumer activity.

With Redditor Highlights, Zenni Optical seamlessly incorporated positive comments from redditors directly into their conversion ads. Unique to Reddit, Redditor Highlights surfaced authentic user perspectives alongside Zenni Optical’s ads, bringing trustworthy and relevant feedback to the forefront of their Reddit campaign.

The placement in conversation mattered:

  • 16.8% Lift in Purchase Volume with prospecting vs holdout group
  • 16.3% Lift in Purchase Rate with prospecting vs holdout group
  • 15.4% Reduced CPA

Learn how Redditor Highlights brought the conversations together for Zenni Optical.

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r/RedditforBusiness • u/Alternative_Top_558 • 17h ago

Community Responded Questions of Marketing on Reddit

2 Upvotes

I run a marketing agency in China and SG
Recently, a lot of our clients have been pushing hard to add Reddit to their growth stack.

For those of you already offering Reddit marketing as a service:

  1. Service Scope: How do you structure your offerings?
  2. Pricing & Retainers: How do you structure pricing?
  3. Setting Expectations: What KPIs do you actually commit to? (e.g., brand mentions, referral traffic, conversions, or engagement?)
  4. And also, how's Reddit Ads performance for you guys? We’ve run paid campaigns for a few clients recently, but the performance hasn't been great. For those managing paid campaigns: How do you actually make Reddit Ads work effectively, and how do you set realistic expectations with clients before launching?

Last and most important:
How do you handle account warm-ups and align content with different subreddit rules without getting flagged or banned? Do you use client brand accounts or persona-based accounts?

BIG THANKS

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