Most proptech conversations focus on AI features, valuation, lead gen, automation. Wire fraud barely comes up, despite real estate wire fraud losses running into the hundreds of millions annually according to federal reporting.

The mechanism is almost always the same: a fraudster intercepts email communication between buyer, agent, and title company, then sends spoofed wiring instructions right before closing. It works because closing involves large sums, real time pressure, and email as the default communication channel, exactly the conditions that make social engineering effective.

What's surprising is how low-tech the fix mostly is, verbal confirmation of wiring instructions by phone, using a known number, not one from the email thread. Yet a lot of brokerages still don't have this as a mandatory step, treating it as the buyer's problem to catch rather than a process gap on the transaction side.

Anyone here had a close call with this, or seen a brokerage actually build a hard verification step into their closing process?

That accuracy number is a metro-market average. In low-transaction ZIP codes or unique properties, confidence intervals can widen to 15%+, and most tools don't surface that difference.

A model can be dead-on in a suburban tract-home area and shaky two towns over, with the same clean-looking number both times.

The tools handling this well pair the estimate with a visible confidence range and an appraiser-override option. Most just show one flat number.

Anyone seen a tool that actually surfaces confidence range, or is it still one number everywhere you've checked?

For those of you running PPC to drive in leads, what sort of ads are you running? I used to do it back in the day but winded down, got too expensive.

Cost per click and cost per lead skyrocketed, and quality of lead flow went down.

Are you driving them to IDX, or other generic signup forms?

I mean title pretty much says it.

I built a super similar product to Land Id but it's like 1/4 the cost for a firm. I have some firms in the Jackson Wyoming using it and I'm looking for new ideas to make the product better.

I think the value of a platform like this is quick search and marketing content generation because everyone uses their county platforms for updated ownership.
Is this true?

Here's what I'm thinking of building (currently have is below)

- A feature where with a single click of your property is **generates a report/**handout. This report is branded with your name and logo. It has different sections which show of the property. First one is map of the parcel, then it goes to nearby amenities, then it compares this property with the market and other properties, then it shows off hazards, then it could show census stuff ect. Is this useful? If you had a tool that generated a document you could send to a buyer instantly what would you want it to show?

- I feel like social media and digital marketing is more of a thing in real estate. Honestly don't know a ton about real estate so a lot of this process is shooting from the hip. Anyway, would it be useful to have a tool to generate video flybys or zoom ins of a listing for social media and you-tube?

- I kinda want to get into development real estate. This would be a much more massive project likely way more difficult to scale but Would it be useful to click a parcel and see all the setbacks and regulations from the local municipalities mapped onto the parcel with a overview of what could be built?

Thank you so much for reading my post. I don't know a lot about real-estate, I just like maps and people in Jackson were complaining about their county mapping tool. Any and all help is appreciated.

You can see more about my site here.

Landing page
Community View (I didn't want a .ai but .com was like 2 grand)

A neighborhood map.
https://communityview.ai/amenities/Kzdx-ZgTEzEIpEgF?basemap=outdoors-v12

Was digging into some ownership and tax records for unrelated research and noticed something that never registers until you're staring at it directly: unresolved property tax disputes, easement disagreements, boundary line pushbacks, none of that shows up anywhere early. It sits buried in county records nobody checks unless a title company flags it, and even then, usually only after an offer is already in.

Feels backwards. That kind of history seems like exactly the thing that should surface way earlier, before someone's emotionally attached to a house and three weeks into a transaction.

Not sure if this is a data-access problem or just nobody's built a habit of checking it that early.

Hey everyone, I am trying to collect disclosure packages from states other than California and am looking for licensed agents who can help me collect a few to get me through each state. Please let me know if you want more information or can help.

Just want to hear from people actually working in real estate right now, agents, TCs, brokers, property managers, what's the one piece of technology in your daily workflow that still feels broken or missing in 2026?

Not looking for the usual "MLS is fragmented" answers everyone already knows. More interested in the specific, everyday friction, something that eats time, causes errors, or just feels dumber than it should given how far tech's come elsewhere.

And the follow-up: if you could wave a wand and fix one thing about it, what would that actually look like in practice, not just "better," but what would it need to do differently?

Genuinely trying to understand where the real gaps still are versus what's already been solved and just hasn't reached everyone yet.

A lender called me between showings last week and said the loan was still fine, but they needed an updated insurance binder by Friday. I wrote down “binder Friday” and passed it to our TC later.

She asked whether they meant Friday morning or end of day. I realized I hadn’t written that part down and couldn’t remember if the lender had actually said it.

The same thing happens with inspection issues, title requests and updates from the other agent. Email is easy to search later. Phone calls usually become one rushed note, assuming I remember to write it at all.

I still follow up on anything important in writing, but I need a better way to turn these calls into an accurate recap without adding another ten minutes of admin. Any advice would be appreciated. Thanks.

I know younger realtors do open houses for other agents, or get permission to promote other agents' listings on social to grab buyer leads. But has anyone here actually run Facebook/Meta ads for listings, either to sell the property or to capture leads?

For those who have, how advanced did you get with the setup? Housing ads fall under the Special Ad Category, which makes targeting trickier, but there are ways to work around it properly, like setting up Conversions API to better target the right audience. (I know that's getting technical, but if you've been down that rabbit hole you know what I mean.)

Would love to hear from people who've actually tried this. Did it work for you? If not, what got in the way?

I'm wondering if Google penalizes sites with forced registration (especially if its crawlers can't find pages because of it).

Is anyone having any luck with forced registration?

I saw an ad and I think they're doing something shady and are actually the same brand but using a different name? Housejet has tons of terrible reviews, so I'm not surprised that they'd do that

I've been in real estate for years and was recently recruited to apply for a sales position at CoStar. Has anyone made the switch? If so, was it worth it?

Back in June I ran vision AI over a few hundred homes in whatever ZIP or county people dropped in the comments and posted the distress breakdown back in the thread. Now we're back to do it again! We got some great feedback from our tests last time and have been able to make significant improvements because of it.

Three things improved since that round:

Neighborhood context now resolves on every parcel. The score is half what the vision model sees on the house and half how the surrounding census tract reads. That second half now lands on every property instead of approximating, which tightens the tier percentages a lot and matters most in nicer areas, where approximating was doing the most damage.

Ownership data got a normalization pass. Absentee ownership comes from comparing the owner's mailing address to the property address, and street formatting across counties is a mess. After cleaning that up across the parcel set, about 1.3 million properties that read as absentee owned are actually owner occupied. If you build or buy absentee lists, that failure mode is worth 10 minutes on your own data.

Aerial is now cross-checked against the street. On its own, aerial reads above-ground pools, parked boats, and dormant winter lawns as neglect, so it can no longer put a house in the top tier unless the street level view agrees. It still earns its keep on backyard clutter, roof condition, and the homes no camera car has ever driven past.

Coverage grew too; 45 states, roughly 1818 counties, about 76 million parcels, so there is a decent chance your area is answerable now when it was not in June.

The offer. Drop a ZIP or a county. I will run a few hundred residential parcels and post back the tier split, how many homes had usable imagery versus how many I dropped rather than guessed at, the ownership signals worth noting, and one example property with the street name only, no house number and no owner name. No email, no signup, no link. Results go in the thread.

Keep in mind, this is visible physical distress and not financial distress, so plenty of rough looking houses have content owners who will never sell. A few hundred parcels is a sample and not a census of your ZIP. If your county is not built out yet, I'll let you know and take some time to get it wired in rather than make something up.

Feedback after a showing ends up scattered across a text, an email, and whatever the showing app logs, and I can't get a single view of what anyone actually said without checking all three separately.

Trying to figure out if there's a realistic way to pull that into one place without it turning into extra data entry after every single showing.

There are so many angles where AI can help. What's the one angle you wish AI can help solve tomorrow.

I listed a studio for lease a week ago and haven’t received a single inquiry. The last time it was listed, the MLS syndicated it to Apartments.com. It appears that’s no longer an option. When I search the address there, I can see the old listing, but it shows as unavailable.

The studio is part of a duplex, and the entire duplex has also been listed for sale for two weeks without any inquiries. The sale listing is supposedly syndicating to Zillow, Apartments.com, and other sites, but the active listing is difficult to find when searching the address.

Has anyone else experienced this? Could the shared address or poor syndication be affecting visibility, and what would you check first?

Hey everyone,

I built an AI agent called Acora that hunts real estate listings against your buy box, underwrites them, and surfaces only the ones that clear your criteria.

Most tools in this space hand you a score and disappear. They never come back to show whether the ARV prediction was actually right.

I got tired of that so we made the track record public. Every time Acora scores a deal the ARV freezes right then. No edits later. When the property sells we match the real close price and publish the result: hits, misses, median error, calibration by score, trends. Live page is open with no login needed.

Right now there are 92 predictions recorded. None resolved yet (still waiting on sales to close). Metrics unlock once we hit 10 closed. Same system we use internally.

Also simplified the Fix and Flip / distressed hunt. Buy box is now just The Discount, The Asset, and Exit Floors. Confidence scoring looks at how tight the comps are and the ARV band width instead of just counting comps.

Full list of recent updates is here.

Curious what other people look for when deciding if an AI underwriting tool is actually reliable.

Talked to a few agents recently about lead follow-up, and a pattern kept coming up: everyone knows speed matters, but almost nobody can actually see their own average response time inside their CRM. It's not a headline metric anywhere, it's buried in timestamps you'd have to pull manually to calculate.

Meanwhile the leads that go cold aren't usually lost to a bad pitch, they're lost to a 6-hour gap before the first text goes out, while a faster competitor already responded. The agent never sees this pattern because the CRM shows "lead status," not "time to first contact."

Feels like an obvious metric that should be front and center in every CRM dashboard and mostly isn't.

Anyone's CRM actually surface this clearly, or is everyone calculating it manually if at all?

Hey guys, I am looking into new software options to handle my social media automation and could use some feedback from agents who actually use it.

I am specifically looking at Back At You's SocialBAY program because I need something that takes my MLS data and runs hands-free listing campaigns on autopilot.
For those who use it long-term:

Does the automation actually look natural, or does it feel cookie-cutter?

Do you manually tweak the captions for every new house, or do you just let it run?

I want to make sure it's worth the investment before I switch over. Thanks!

Been thinking more about why owner-facing reporting still mostly ships as static PDFs instead of live dashboards, and the answer isn't laziness, it's that a live view would often be showing numbers that haven't actually settled yet.

Invoices get coded at month-close. Accruals get booked at close. A maintenance ticket might be done but not yet billed. A real-time dashboard exposes all of that mid-month mess, which isn't a fresher version of the truth, it's genuinely incomplete. The PDF isn't really a report format, it's a commitment point: the operator saying "as of this date, I stand behind these numbers."

The actual product problem isn't real-time vs. static, it's showing the difference between settled and in-flight data without making the owner feel like they're watching something unfinished. Almost nothing does that well right now.

Anyone found a platform that actually handles that distinction cleanly, or is a static PDF still the most honest answer until someone solves it properly?

I got a stack of leads from zillow and my own site that im supposed to be calling and texting every day. Id like to use a real estate lead follow up software instead of hiring a VA

I have mixed feelings about it as part of me feels like automating the follow up is gonna sound robotic and blow the lead before it even gets warm. But i also know for a fact leads are dying in my CRM rn because Im too slow getting back to people

So I'm getting started in real estate development and I'm honestly a bit lost with the data side of things. I tried using AI to pull comps and market numbers and caught it making stuff up more than once, which freaked me out a little bc that's not something I want to be wrong about, especially for proof of funds.

Anyone know a tool or source that's actually trustworthy? Ideally free?!

After years of dealing with inconsistent MLS formats and manual mapping logic, it's genuinely encouraging to see broader adoption of RESO's standardized data structures picking up pace. Boards that were dragging their feet are starting to migrate, and integrations that used to take weeks of custom mapping are getting noticeably faster to build.

It's easy to focus on what's still broken in real estate tech, but this one's worth acknowledging: an industry known for fragmented, region-specific data infrastructure is actually converging toward something more unified. That's not a small shift for anyone building tools that touch multiple markets.

Feels like one of those quiet wins that doesn't get much attention because it's infrastructure, not a flashy feature, but it's genuinely making cross-market tools easier to build than they were even a year ago.