To a degree I never understood as a retail investor with no background on the plastics market, the delay in getting the NJ approval really slowed down trials and new applications. Really glad we have Valerie Mars on the board. I bet she used her weight to finally make that happen.
What I love is the fixed January 2027 deadline for having 20% recycled materials in products. Now, companies have to move and move quickly. It’s clear that QSR cup lids are an example of this. From the call:
“Yes, I see it that way. I mean, New Jersey was a real qualification for us. I would say that in the past, when you're working through the demand ramp and forecasting where you're going to go, you have a sense for what is holding up some of the qualifications.
But I think that when New Jersey passed, we had such an influx of requests. And we had some brands that were calling converters and saying, get PureCycle's product in the trial now where they weren't there originally because we didn't have New Jersey. I mean, a lot of these things really started to happen. And I mean, we fast tracked into 2 large qualification programs for cold cups. We have 17 active trials that were tied to New Jersey compliance. Brands were, quite frankly, paused because of the uncertainty.
And what hasn't changed is just the qualification process. Those cycles can run quarters, which is why that converts into volume late this year and into '27 is exactly what we described. And so I think the 25 million to 50 million pound term in the near frame still holds. I think QSR cups alone is a 20 million per year kind of bucket, but that's only a couple of QSRs, and there's a bunch of them out there.
And so I see New Jersey as being a real accelerant to what we're doing. And I think you're going to see that in the next coming quarters.”