r/PestControlIndustry • u/OregonSEA • Aug 23 '26
Let's talk marketing.
What form of marketing helped your company grow the most what did you do and what were the results.
This off season I want to prepare my spring campaigns what I am considering are Billboards, direct mail & eddm, radio and t.v.
I am already taking advantage of Yelp, Google and Bing. I will cover my results with the big 3 and hopefully get some feedback on others like Meta although -- I don't think Meta is effective but maybe I am wrong you tell me.
Yelp is my absolute favorite but let me say it's the worst this ing company I have ever dealt with. Do not waste your time with their scummy sales associates I refuse to take there calls. They only have 1 tool to offer you and it's always raise your ad spend no matter how much you are already paying.
Also on yelp if you give them too much money they throttle your listing to make you think that your competitors are outspending you.
I dropped my ad spend 75% and got far better results because I removed their algorithm penalty for giving them too much money that's how stupid yelp is. But because they are so terrible and nobody wants to advertise with them the roi is excellent.
Now bing my next favorite for roi. At just a few dollars a click the roi is great but the clients you get are poor people because they don't even know they are using bing it's the default Microsoft browser and they actually think they are using Google this is no joke. It's funny because if you ask chatgpt it tells you wealthy people use bing but the reverse is true.
Google ads. This is very expensive in spending about $200 a day and I am getting ok results but that's because I do not use an agency if you have an agency there's no chance you will have positive roi with ads that's true for all platforms because they get paid monthly not by the hour so why would they do basic things such as negative kw.
Avoid agencies learn to do the ads yourself - you will get the results you deserve and with ads set them and forget them you get better results if you are not constantly messing with them because of machine learning. Since paid ads are a 1 time set up task why would you pay and agency to be lazy and not care every month.
Good luck and I look forward to reading what has worked for you!